TiJi is a French pay television channel for children aged three to six.

TiJi
CountryFrance
Broadcast areaFrance
French-speaking Europe
CIS
French-speaking Africa
Lebanon
Portugal
Romania
Ukraine
Kazakhstan
HeadquartersParis
Programming
Language(s)French
Russian
Kazakh [1] (continuity and bumpers in Russian)
Portuguese
Ukrainian
Romanian
Picture format1080i (16:9 HDTV)
Ownership
OwnerM6 Group
Sister channelsM6
W9
6ter
Gulli
Paris Première
Téva
Canal J
M6 Music
Série Club
History
Launched15 December 2000; 23 years ago (2000-12-15)
Links
Websitewww.tiji.fr

History

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Launched in 2000, TiJi was the first channel in France to specialize in programming for preschool-aged children. At launch, it broadcast between 5:30am and 9:00pm.

A strong increase in the audience of the channel was noted between December 2002 to June 2003, when its share of the preschool audience increased by 60%, reaching 0.8% total share. From 2002 to 2003, in houses and apartments with cable or satellite television, 43% of children aged 4-10 began viewing Tiji.[2]

In 2008, it extended its broadcast till midnight to make viewing easier for international viewers. The channel played a signoff bumper for French viewers at 9pm, followed by a notice for parents that the channel ended at midnight for international viewers. Programming would resume as normal until overall signing off at midnight.

A Russian feed was launched in 2009, airing all programming dubbed into Russian. The Ukrainian version of the TV channel was launced on 26 March 2021. On 31 January 2022 a Kazakh audio track was added for the Russian feed, airing most of the channel's programs with voice-overs for the audience in Kazakhstan.[3]

On 1 February 2019, M6 Group had entered negotiations with Lagardère Active to acquire their television division, including TiJi, Gulli and Canal J.[4]

On 21 October 2019 the logo's cloud remained the same but small changes were added, somewhat inspired by the current Canal J logo with also a new look and a new sound jingle.[5]

Audience

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As of March 2009, TiJi was in the top five of thematic channels in France, with the audience share of 0.6%. It was also the second most popular channel among children after Canal J, with the audience share of 4% among children aged four to ten.[6]

International channels

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The channel is variously distributed in French (French-speaking Europe and Africa, overseas French territories, Lebanon and the Balkans), Portuguese (Portugal, Portuguese-speaking Africa and East Timor), Russian, Romanian, Ukrainian and Kazakh.

Current channels

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Launch date Country
15 December 2000   France
26 November 2005   Portugal
12 September 2009   Russia
21 March 2021   Romania
26 March 2021   Ukraine
23 May 2022   Kazakhstan

References

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  1. ^ "Детский телеканал TiJi запускает дополнительную звуковую дорожку для жителей Казахстана". www.cableman.ru (in Russian). Retrieved 2022-04-01.
  2. ^ "TiJi registers explosive audience share growth in the French kids ratings race". Kidscreen. 2003-08-01. Archived from the original on 2018-12-27. Retrieved 2018-12-27.
  3. ^ "Popular cartoons to air in Kazakh from January". Qazaq TV.
  4. ^ "M6 begins bid for Lagardere's kids channels".
  5. ^ "La chaîne TiJi renouvelle son habillage". CB News (in French). 21 October 2019. Retrieved 2022-05-23.
  6. ^ "Communiqués de presse" (in French). Lagardère. 2009-03-12. Retrieved 2015-04-28.

Further reading

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Reviews

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