Business for Peace Foundation (BfP) is a non-profit foundation based in Oslo, Norway. Each year, the foundation names up to seven Honourees who receive the Oslo Business for Peace Award, in recognition of their individual and business-worthy contribution to the building of trust, stability and peace. The Honourees are selected by an independent committee composed of winners of either the Nobel Peace Prize or Nobel Memorial Prize in Economic Sciences.

The Business for Peace Foundation
FoundedApril 2007 by Per Leif Saxegaard in Norway
  • Oslo, Norway
ServicesBuilding awareness of the benefits of businessworthy conduct
FieldsGlobal search for Honourees, supporting related research, presentation of award, media relations

The Foundation works worldwide to understand how ethical and responsible business can contribute to building trust, stability and peace. Each year, the Foundation arranges the Oslo Business for Peace Summit, which concludes with the presentation of the Award to that year's Honourees.



The Business for Peace Foundation was established to inspire business leaders and businesses to reconnect with society, to the mutual benefit of both. The Foundation works to demonstrate that business can be a force of mutual good, able to contribute significantly to the building of trust, stability and peace. The Foundation promotes the concept of "being business-worthy", seeking to raise business practices from short-term win-lose dynamics to fulfilling longer-term business aims.

The foundation draws inspiration from the dictum:

Markets could not flourish without a strong underlying moral culture, animated by empathy and Fellow-feeling, by our ability to understand our common bond as human beings and to recognise the needs of others.

[citation needed]

2009 Award Ceremony

The Award Committee of the Business for Peace Foundation selects Honourees who each have demonstrated that it is possible for a business to enter into partnership with society, while remaining profitable and capable of longer-term growth. The goal of the Foundation is to provide its Honourees with a platform from which to share their business wisdom with the world, hoping to inspire other business leaders to emulate their examples.

Kofi A. Annan has stated that "It is important to inspire and encourage businesspersons to be conscious of the role they can play as individuals to foster stability and peace. I think the idea behind the Oslo Business for Peace Award, and the potential impact it may have, is inspiring".[1]

Nominations to the Award


The Business for Peace Foundation works together with nominating partners that help search the world for candidates who embody the values described by the criteria for the Oslo Business for Peace Award. Beginning in 2009, the Foundation has entered into a formal collaboration with the International Chamber of Commerce, the largest business organisation in the world. Its hundreds of thousands of member companies in 130 countries have interests spanning every sector of private enterprise. The Foundation also works together with Principles for Responsible Investment, the United Nations Development Programme and the United Nations Global Compact, in searching the world for eligible candidates to the award. The honourees named by the foundation are also able to nominate candidates for the award in subsequent years.

Oddvar Hesjedal serves as secretary of nominations, guiding the nomination process through the year and assisting the award committee in its work.

The Criteria


The Oslo Business for Peace Award aims to highlight ethical and responsible business practices, and the commitment of business leaders as individuals towards creating sustainable long-term success of benefit to their businesses, society and themselves. The independent Award Committee evaluates the Nominees according to three criteria established by the Business for Peace Foundation.

To be considered Business-worthy, and a candidate for the Award, the Nominees must be:

  • Examples to Society and their Peers. The Nominees are acting as examples to the general public and inspiring the business community by showing how to achieve success through ethical and responsible practices.
  • Advocates of Ethical and Responsible Business. Nominees are outspoken advocates of ethical and responsible business principles, and of social responsibility in corporate governance.
  • Trusted by the Communities their Businesses Affect. Nominees have developed and cultivated successful international or national businesses in a manner that is recognized and appreciated by the communities within which their business is active, ideally by creating economic value in a way that also creates value for society.

Being Business-worthy


Being business-worthy is to apply your business energy ethically and responsibly with the purpose of creating economic value that also creates value for society. Being business-worthy embodies tested and true ethical and responsible principles for longer-term business interactions that build trust between the parties involved. Business deals are sealed with a handshake, and lasting business relationships are created when handshakes are made in good faith between partners intent on creating mutual benefits for one another. The foundation has coined the word 'business-worthy' to describe the qualities it looks for when searching the world for worthy nominees to the award.

2010 Honourees

In the spirit of corporate social responsibility, ethically aware businesses build win-win enduring relationships, forging a union between not only the business partners, but also with the societies which are touched by their business activity. The Business for Peace Foundation seeks to demonstrate that there are legion examples where businesses work as a force of good together with society, achieving results that build trust and contribute to stability and peace. It is the ambition of the foundation that these examples will inform decision makers worldwide, inspiring them to redirect their business activities in accordance with business-worthy principles.

In the January–February 2011 issue of Harvard Business Review, professor Michael E. Porter and Mark R. Cramer proposed what they called Creating Shared Value, while declaring that "Companies must take the lead in bringing business and society back together".[2] Their notion of shared value corresponds well with the criteria of business-worthiness informing the Business for Peace Foundation's search for Honourees.

The Award Committee


Following the nomination process, the Honourees are selected by an independent committee composed of winners of either the Nobel Peace Prize or Nobel Memorial Prize in Economic Sciences. Present members of the committee are businesswoman Ouided Bouchamaoui, peace activist Leymah Gbowee, professor Finn Kydland and professor Eric S. Maskin. Previous members include human rights advocate and lawyer Shirin Ebadi (2014 – 2018), economist Michael Spence (2009 – 2017), professor Muhammad Yunus (2009 – 2013) and professor Wangari Maathai (2009 – 2011).

The Oslo Business for Peace Award

Oslo Business for Peace Award

The statue "the Just Man" has been created by the artist Bruce Naigles,[3] and is presented to the Business for Peace Honourees during the formal award ceremony at Oslo City Hall. Honourees also receive a diploma noting their exemplary business wisdom.[4]

Business for Peace Honourees









  • Nadia Al-Sakkaf, Yemen
  • Dean Cycon, United States
  • Margaret Mussoi L. Groff, Brazil
  • Connie Hasemann, Denmark






  • Sarah Beydoun, Lebanon
  • Tore Lærdal, Norway
  • Dr Jennifer Nkuene Riria, Kenya











The Oslo Business for Peace Summit


Starting in May 2007, the Oslo Business for Peace Summit has been held annually in the Oslo City Hall. The Summit examines the relationship between ethical and responsible business practices and the promotion of trust, stability and peace. Highly respected statesmen, businesspersons, academics and business thinkers have participated at the Summits through the years.

Summit Themes:

2007 - Peace and Stability through Trade

2008 - Globalisation: the good, the bad and the ugly

2009 - The World in Recession, a call for a more ethically aware capitalism? At the 2009 Summit, the Natural Resource Charter was presented.

2010 - New Times, the potential of business to contribute to stability and peace

2011 - Business as an Instrument of Peace - Research Symposium in Oslo, in collaboration with the USIP, the Norwegian Ministry of Foreign Affairs and the Peace Research Institute Oslo

2012 - The Essences of Trust in Business Today

2013 - Business in Fragile Environments

2014 - The New Imperative: Creating Shared Value

2015 - How Sustainability can Drive Value Creation

2016 - The Opportunities for Business to Act as a Problem Solver in Society

2017 - Brundtland +30: Breakthrough Ideas for Future-proofing the Global Economy

2018 - Building Trust: Accelerating Climate Leadership

2019 - Navigating in a World of Imbalance

A selection of speakers who have contributed to the Summits: Kjell Magne Bondevik, Alexandra, Countess of Frederiksborg, Roberto Servitje (Grupo Bimbo), Guy F. Tozzoli (World Trade Center), Vijay Kalantri (All India Association of Industries), Jan Egeland, Bob Geldof, Nabil Shaath, Anders Källström, Khater Massaad, Jinghai Zheng, John Lervik, Margaret Beckett, Erik Solheim, Festus G. Mogae, Kandeh Yumkella, Jeremy Rifkin, Anthony J. Venables, Gobind Nankani, Petter Nore, Long Yongtu, Timothy L. Fort,[17] Patricia Aburdene,[18] Juan Carlos Echeverry, Børge Brende, Henrik Syse[19] and Erna Solberg.


  1. ^ In letter of endorsement to the foundation
  2. ^ Porter, Michael E.; Kramer, Mark R. (January 2011). "Creating Shared Value". Harvard Business Review. Retrieved 2015-12-01.
  3. ^ "Bruce Naigles :: Home". Retrieved 2015-12-01.
  4. ^ [1][dead link]
  5. ^ "Marilyn Carlson Nelson".
  6. ^ "The Story of 2017 Honouree Durreen Shahnaz" (PDF). Business for Peace Foundation.
  7. ^ "The Story of 2017 Honouree Harley Seyedin" (PDF). Business for Peace Foundation.
  8. ^ "The Story of 2017 Honouree Murad Al-Katib" (PDF). Business for Peace Foundation.
  9. ^ "The Story of 2017 Honouree Elon Musk" (PDF). Business for Peace Foundation.
  10. ^ "2017 Honourees". Business for Peace Foundation. Archived from the original on 2 May 2017. Retrieved 16 May 2017.
  11. ^ "Michigan Global Business Leader Among Three to Win 2018 Oslo Business for Peace Award". TTi Global. March 21, 2018.
  12. ^ Reddan, Fiona. "Glen Dimplex founder Martin Naughton wins peace price". The Irish Times.
  13. ^ "Colombian Edgar Montenegro wins international 2018 Oslo Business for Peace Award". BCtA. March 20, 2018.
  14. ^ "2018 Honourees".
  15. ^ "2019 Honourees".
  16. ^ "Meet our 2020 Honourees". Business for Peace Foundation. Retrieved 10 September 2020.
  17. ^ "Timothy L. Fort | Faculty | School of Business | The George Washington University". Archived from the original on 2008-05-17. Retrieved 2015-12-01.
  18. ^ "Patricia Aburdene - Author of Conscious Money and Megatrends, speaker on corporate transformation and conscious capitalism". Retrieved 2015-12-01.
  19. ^ "The page you requested could not be found". Archived from the original on 2011-04-09. Retrieved 2015-12-01.