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Sub (formerly TVTV! and Subtv) is a Finnish TV channel owned by Bonnier. The previous owner Alma Media sold Sub and its sister channels (MTV3, MTV Max, AVA Radio Nova and Sävelradio) to Swedish Bonnier and Proventus in 2005.

Sub new logo.svg
Launched13 December 1999; 18 years ago (1999-12-13) (as TVTV!)
1 August 2001; 17 years ago (2001-08-01)
Owned byMTV
Audience share6.1% (2011, [1])
Broadcast areaFinland
Formerly calledTVTV!
(December 1999 – August 2001)
(August 2001 – January 2008)
Sister channel(s)MTV3
MTV Max (HD)
MTV Sport 1 (HD)
MTV Sport 2 (HD)
MTV Fakta
MTV Juniori
C More (HD)
Digital terrestrialChannel 6
Canal DigitalChannel 8
ElisaChannel 6
dna WelhoChannel 6
Channel 26 (HD)


Programs and audienceEdit

Sub is an entertainment channel directed at teens and young adults. Programs are mostly imported and of U.S. origin. Sub also shows reruns of popular and cult TV shows. Recently, the share of domestic programming has grown remarkably.

The channel's highest viewership of all time was attracted in 2009, when the finale of Big Brother 2009 was aired.


Original title Country Finnish title Genre IMDb
American Idol   USA Reality IMDb
Baywatch   USA Action drama IMDb
The Ben Stiller Show   USA Comedy IMDb
Big Brother   Finland Big Brother Reality Big
Daisy of Love   USA Bändärille sulhanen Reality IMDb
Chuck   USA Action-comedy IMDb
The City   USA City Reality IMDb
Cold Feet   United Kingdom Rimakauhua ja rakkautta Drama IMDb
CSI: Crime Scene Investigation   USA Live action IMDb
CSI: Miami   USA Live action IMDb
The Dudesons   Finland Duudsonit Reality IMDb
King of the Hill   USA Kukkulan Kuningas Animation IMDb
Kommissar Rex   Austria Poliisikoira Rex Police drama IMDb
Marienhof   Germany Soap opera IMDb
The Simpsons   USA Simpsonit Animated sitcom IMDb
Smallville   USA Action drama IMDb
Stargate SG-1   Canada Tähtiportti Science fiction IMDb
The X Factor USA   USA Reality IMDb
Amor Bravio   Mexico Valiant Rakkaus Live action


Subteksti was Sub's teletext service. It contained music news, TV schedules and interactive services like chats and mobile phone games and services.


  1. ^ "Results From The TV Audience Measurement". Finnpanel. Retrieved 14 July 2012.

External linksEdit