Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism,[3] political strategy,[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.[6]

Bibliography

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References

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  1. ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
  2. ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
  3. ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
  4. ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
  5. ^ Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
  6. ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.