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Just Jeans is an Australian clothing chain store, owned and operated by the Just Group. Including Just Jeans, The Just Group owns and operates a total of seven retail brands. Other Just Group brands include Jay Jays, Jacqui E, Portmans, Dotti, Peter Alexander, and Smiggle. The group currently has over 950 stores throughout Australia, New Zealand, Singapore and the United Kingdom. Its main rival is Jeanswest, because they produce a similar style of denim outfits and both are based and operate mainly in Australia.

Just Group
Founded1970; 49 years ago (1970)
HeadquartersMelbourne, Australia
Key people
The Kimberly Family
ProductsClothing, accessories
Number of employees
ParentPremier Investments


Just Jeans was founded in 1970 by the Kimberly family. The first store was opened on Chapel Street, Prahran. The idea of selling jeans stacked on shelves was new to the market, but proved to be popular.[1]

The company acquired Jay Jays In 1993. At that time there were 200 Just Jeans stores. Subsequent acquisitions were Jacqui-E in 1994, Peter Alexander in 2000, Portmans in 2001, Dotti in 2004, and Smiggle in 2007.

The Just Group was owned and operated by Kimberly Investments Ltd.

On 8 August 2008, Premier Investments obtained a controlling interest in the shares of Just Group Limited following an off-market takeover offer for all of the group shares that commenced on 31 March 2008. Just Group Limited was removed from the official ASX list on 22 September 2008 and became a non listed public company.[2]

Just Jeans stores are present in every Australian state and New Zealand with over 250 stores operating in 2016.[3]In September 2017, it was reported that Just Jeans would be quitting Bourke Street Mall because of high demanding rent.[4]


  1. ^ Ham, Larissa (1 October 2012). "Just keep changing: life lessons from a jean genie". The Sydney Morning Herald. Retrieved 2 December 2016.
  2. ^ "Just Group Limited (JST) Delisted from ASX 22/09/2008". Delisted Australia. Retrieved 4 December 2016.
  3. ^ "Just Jeans". The Just Group. Retrieved 4 December 2016.
  4. ^ "Why Just Jeans is quitting Bourke St Mall". Retrieved 11 October 2017.

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