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MAMA & Company is a live music and lifestyle entertainment company which was founded in 2005 and owns and operates a number of live music venues and festivals in the United Kingdom.

MAMA & Company
Private, Subsidiary
Number of locations
9 Venues (2014)
Area served
Key people
Rory Bett (CEO)
Kirsty Mcshannon, COO
OwnerLN-Gaiety Holdings Ltd
Festivals & Events,
Supporting Services
SubsidiariesHoxton Square Bar and Kitchen,
The Forum,
The Institute,
The Garage,
The Ritz,
The Arts Club,
The Great Escape Festival,
Lovebox Festival,
Somersault Festival,
Wilderness Festival,
Global Gathering,

The company owns six London venues and three regional venues: Hoxton Square Bar and Kitchen, The Forum in Kentish Town, The Garage in Islington, The Institute in Birmingham, The Ritz in Manchester and The Arts Club in Liverpool. The venues range in capacities from 300 to 2,300.

In addition, MAMA operates festivals and events which include Lovebox (London),[2] Wilderness (Oxfordshire), The Great Escape (Brighton), Somersault (North Devon), GlobalGathering (Stratford-upon-Avon), Godskitchen and Future Gods events.


On 11 June 2007, the company purchased the Hammersmith Apollo[3] and The Forum.[4] The same year, MAMA Group acquired Mean Fiddler Holdings Limited[5] the company which owned The Jazz Café, The Garage, The Borderline and held a majority share in G-A-Y.

On 6 March 2008, the group acquired The Picture House, Edinburgh from Luminar Liquid Limited, a subsidiary of Luminar Group Holdings plc.[6] On 1 April 2008 MAMA acquired The Institute, Birmingham and on 13 June 2008, they acquired a majority share in Global Gathering Group Limited (formerly Angel Music Group Limited),[7] the company which owns GlobalGathering, Godskitchen and Future Gods brands. MAMA acquired 100% of Global Gathering Group Limited in 2011.

On 22 September 2008, MAMA Group acquired Heaven (London) Limited, the company which owns the leasehold of the Heaven Nightclub.[8]

On 15 January 2009, HMV Group purchased a 50 percent stake in MAMA Group. The new company, Mean Fiddler Group Limited, operated 11 venues across the United Kingdom, including the Hammersmith Apollo, The Forum in Kentish Town, The Garage, Jazz Café, The Edinburgh Picture House, Digbeth Institute in Birmingham, Heaven, G-A-Y Bar, G-A-Y Late, The Borderline and Aberdeen’s Moshulu.[9][10] In January 2010 HMV bought the whole of the MAMA Group in a deal worth £46m.[11]

HMV sold the Hammersmith Apollo to AEG Live and Eventim UK in May 2012 for £32 million.[12] It sold the remainder of MAMA & Company to management backed by Lloyds Development Capital in December 2012 for £7.3 million, which also included the company's 50% stake in Mean Fiddler Group (excluding Heaven and the G-A-Y businesses).[13]

MAMA acquired East Village Arts Club (formerly The Masque), Liverpool on 5 February 2013[14] and Hoxton Square Bar and Kitchen on 13 March 2013.[15]

In 2015, MAMA was acquired by LN-Gaity, a joint venture of Live Nation UK and the parent company of MCD Productions.[16] According to the reports three MAMA venues, the Ritz in Manchester, the Forum in Kentish Town and the Institute in Birmingham, would be rebranded by Live Nation as the O2 Ritz Manchester, O2 Forum Kentish town and O2 Institute Birmingham.[17]


  1. ^ a b "About Us". MAMA & Company. Retrieved 29 January 2013.
  2. ^ "MAMA acquires 100% of Lovebox". Music Week. Retrieved 4 April 2013.
  3. ^ "Announcements: MAMA Group Plc announces purchase of the Hammersmith Apollo". MAMA Group PLC. Retrieved 21 January 2009.
  4. ^ "Mama Group acquire the Forum". Music Week. Retrieved 4 April 2013.
  5. ^ Bowers, Simon (14 August 2007). "The Mean Fiddler comes to Mama". London: The Guardian. Retrieved 4 April 2013.
  6. ^ "Announcements: MAMA Group announce acquisition of Edinburgh venue". MAMA Group PLC. Retrieved 21 January 2009.
  7. ^ "Announcements: MAMA Group announce completion of acquisition of Angel Music Group Limited". MAMA Group PLC. Retrieved 21 January 2009.
  8. ^ "Announcements: Mama Group announce Acquisition of Heaven (London) Limited". MAMA Group PLC. Retrieved 21 January 2009.
  9. ^ Leroux, Marcus (15 January 2008). "HMV Group plugs into live music market". London: The Times. Retrieved 21 January 2009.
  10. ^ "Announcements: MAMA Group announces joint venture with HMV in the live venue market". MAMA Group PLC. Retrieved 21 January 2009.
  11. ^ "HMV buys MAMA Group in live music takeover deal". BBC news online. 23 December 2009. Retrieved 4 April 2013.
  12. ^ "Hammersmith Apollo in London sold by HMV to Stage C". BBC News Online. 31 May 2012. Retrieved 8 October 2012.
  13. ^ Anne-Sylvaine Chassany (3 December 2012). "HMV sells Mama Group music arm to LDC". Financial Times. Retrieved 22 January 2013.
  14. ^ "Liverpool venue The Masque to join MAMA Group". Music Week. Retrieved 4 April 2013.
  15. ^ "Mama buys Hoxton Bar & Kitchen for £1.9m". 2013-03-19. Retrieved 2017-03-20.
  16. ^ "Live Nation acquires UK's MAMA through Gaiety Investments JV - Music Business Worldwide". Music Business Worldwide. 2015-08-05. Retrieved 2017-03-20.
  17. ^ "Live Nation re-brands 3 ex-MAMA venues as 'O2' in the UK - Music Business Worldwide". Music Business Worldwide. 2015-10-12. Retrieved 2017-11-08.

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