Mailchimp (formerly capitalized as MailChimp until 2018) is a marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong with Dan Kurzius joining at a later date. Mailchimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000. By June 2014, it was sending over 10 billion emails per month on behalf of its users. In 2017, the company was gaining 14,000 new customers every day. The company is still owned by its cofounders and has never accepted venture capital funds.
|Headquarters||Ponce City Market, Atlanta, Georgia, U.S.|
|Ben Chestnut (CEO)|
Number of employees
|Parent||The Rocket Science Group LLC.|
In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017. In August 2017, It was reported that, Mailchimp would be opening offices in Brooklyn and in Oakland, California.
As a podcast advertiser, Mailchimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp").
In February 2016, Mailchimp announced it was merging Mandrill transactional email service into Mailchimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternative service platform. The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid Mailchimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.
Previously, customers were able to purchase Mandrill credits for sending emails without signing up on Mailchimp. The credits were originally priced at $9.95 for 25,000 emails but increased to $20 for the same number of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid Mailchimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for Mailchimp services and only wants access to Mandrill. Mandrill was renamed as Mailchimp Transactional.
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