Mercure (hotel)

  (Redirected from MGallery)

Mercure is a French midscale hotel brand specialized in traditional hotels managed by committed hoteliers,[2] and owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975. The Mercure brand appears on 899 hotels in 61 countries (2021).[1]

Mercure
TypeSubsidiary
IndustryHospitality
Founded1973
Headquarters
Issy les Moulineaux
,
France
Number of locations
899 (2021)[1]
Area served
Worldwide - 61 countries (2021)
ParentAccor
Websitemercure.accor.com Edit this at Wikidata

Grand Mercure is the international premium brand of Mercure.

HistoryEdit

1973–2007: GrowthEdit

The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by the group Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand in the group's strategy.[3]

In 1983, Mercure launched the Carte des grands vins where 80% of the wines were selected by Mercure's oenologists, and 20% were selected by the hoteliers.[4]

In 1989, Mercure opened its 100th hotel.[5] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Many hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were turned into Mercure hotels.[6] By 2001, 655 Mercure hotels were in operation worldwide.[3]

Since 2007: Global refurbishmentEdit

In 2007, following the launch of Accor's new brands MGallery, Pullman and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[7] Foreign wines were also introduced for the first time in the Carte des grands vins.[8]

In 2010, Mercure launched a global refurbishment program (Dédicaces).[9] The rooms were modernized, and the cost of renovation was minimized thanks to new industrial methods (modules).[10] A design catalogue enabled hoteliers to choose from a variety of style options. The Grands vins Mercure became Cave & Saveurs.[11] Breakfast became gluten-free with local products only.[12]

In 2011, Accor signed a deal with Jupiter Hotels in the UK to turn 24 hotels into Mercure hotels.[13] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[14] In 2015, Mercure launched in Colombia[15] and opened 3 Grand Mercure in Brazil.[16]

DescriptionEdit

Mercure is a midscale hotel brand specialized in traditional hotels managed by committed hoteliers[2] and owned by Accor. Locally influenced, most Mercure properties provide midscale full service hotel services.

Grand Mercure is the international premium brand of Mercure.

The Mercure brand applies to 875 hotels in 63 countries (2019).[1]

DevelopmentEdit

Development since 2011[1]
Year Hotels Rooms
2021 899 119 007
2020 875 114 926
2019 842 110 228
2018 810 104 969
2017 779 100 160
2016 747 95 894
2015 741 93 897
2014 711 89 203
2013 758 95 571
2012 804 99 853
2011 773 94 813

See alsoEdit

ReferencesEdit

  1. ^ a b c d "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. ^ a b "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
  3. ^ a b c Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. ^ "Sélection des grands vins Mercure". Lechef.com (in French). 31 December 2002. Retrieved 22 December 2019.
  5. ^ "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
  6. ^ "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
  7. ^ "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
  8. ^ "Les Grands Vins Mercure ont opté pour l'accessibilité". Lhotellerie-restauration.fr (in French). 13 September 2007. Retrieved 22 December 2019.
  9. ^ "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
  10. ^ "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
  11. ^ "Les nouveaux habits de Mercure, la marque moyenne gamme non standardisée d'Accor". Lhotellerie-restauration.fr (in French). 27 June 2013. Retrieved 22 December 2019.
  12. ^ "Succès pour le nouveau concept Mercure". Lhotellerie-restauration.fr (in French). 4 July 2014. Retrieved 22 December 2019.
  13. ^ "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
  14. ^ "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
  15. ^ "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
  16. ^ "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.

External linksEdit