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Leland Corporation

(Redirected from Leland Interactive Media)

The Leland Corporation California-based was an arcade video game company formed on June 5, 1987 from the assets of Cinematronics. It was a subsidiary of arcade and home game producer Tradewest, which acquired those assets out of the former company’s bankruptcy. After 1992, the company moved to development of home games to be published by Tradewest and other companies like Williams under the name Leland Interactive Media. In 1994, when WMS Industries acquired Tradewest, Leland was absorbed into their internal development.[1]

Leland Corporation
IndustryVideo games
PredecessorCinematronics
FoundedJune 5, 1987
El Cajon, California, United States
DefunctFebruary 18, 1997
SuccessorMidway Studios San Diego
Headquarters
El Cajon, California
,
United States
ProductsDragon's Lair II: Time Warp
Super Off Road
Quarterback

History edit

Cinematronics Inc. was a manufacturer of arcade video games based in San Diego (later in the suburb of El Cajon). They notably introduced games utilizing vector graphics to the coin-op industry with Space Wars (1977) and the first successful Laserdisc game in Dragon’s Lair (1983). The company had gone bankrupt in August 1982 in the wake of several unsuccessful games and spent more than four years staving off foreclosure under Chapter 11 bankruptcy.

Tradewest was a company who licensed arcade games from other companies for manufacture, both as full upright cabinets utilizing outsourced manufacturing and kit games that fit into popular cabinets. Most notably, they released the smash hit SNK game Ikari Warriors (1986). In 1986, they released Cinematronics’ Redline Racer (1986) as a kit game. Looking to expand their operations, the company entered into negotiations to purchase the assets of the privately held Cinematronics. This union was announced at the ACME trade show in March 1987.[2]

The Leland Corporation was incorporated on June 5, 1987. Tradewest purchased all the assets including the factory and all of its employees to transfer into the new company. Initially, Cinematronics co-founder Jim Pierce remained President of the new company, but he was eventually supplanted by Tradewest partner John Rowe. Pierce eventually left the company on March 18, 1988. He initially partnered with Tradewest on an independent venture before fully retiring until his death in 2011.[3]

The first release by Leland was Quarterback (1987), a standalone upright cabinet – a break from their previous strategy of releasing games under their Cinemat hardware. It became a success and prompted the release of updates including the celebrity endorsed John Elway’s Team Quarterback (1988) and All-American Quarterback (1989). The celebrity endorsement strategy was carried over into other games including Ivan “Ironman” Stewart’s Super Off-Road (1988) and Danny Sullivan’s Indy Heat (1991). Product development at the company came to involve a large team of specialist game developers, salesmen, and executives. The game concepting involved storyboards and physical mock-ups of objects – an early form of digitization in arcade games.[4]

Leland’s arcade games found their way to home consoles like the Nintendo Entertainment System courtesy of their connection to Tradewest. Developers like British Rare Ltd and Software Creations created versions of their games for the home market. These games often underwent QA testing by Leland’s development team before release. A revised version of the Cinemat system played host to games like Brute Force (1990). The games Aaaargh! (1989) and Ataxx (1990) were created in cooperation with Virgin Interactive, who had opened an office in California.

In 1991, Leland released the long-shelved Dragon’s Lair II: Time Warp in cooperation with Sullivan Bluth Interactive. The game, which had been completed in 1984, had been location tested but not released due to the decline of LaserDisc arcade games. With a revival in interest for games featuring video through CD-ROM multimedia releases and LaserDisc releases like American Laser Games’ Mad Dog McCree (1990). The game was only available in an upright cabinet.

Dragon’s Lair II was Leland’s final arcade release. In 1992, they moved out of their manufacturing facility on Friendship Drive to a small studio located at 4444 Zion Ave in El Cajon. Their strategy changed to in-house development of Tradewest titles on home systems and the brand of the studio changed to Leland Interactive Media. A large number of their game developers left for other studios while the remaining team started creating new titles. These included sequels to Leland arcade titles like Super Off Road: The Baja (1993), original titles such as Double Dragon V: The Shadow Falls (1994), and licensed properties for other companies like Williams Electronics.

In 1994, WMS Industries purchased Tradewest as part of their strategy to become more directly involved in the home video game market. Leland Interactive Media was acquired as part of this deal and the assets were placed in the hold of Williams Home Entertainment. The original company was renamed to Rowe Resources Inc. on May 4, 1994 to be used as a holding company by John Rowe who joined Williams to oversee development efforts.

Coin-Operated Games edit

All games developed by The Leland Corporation except where otherwise noted.

Console Video Games edit

References edit

  1. ^ "Midway Takes Project Reality to the Arcades, Williams Buys Tradewest". GamePro. No. 59. IDG. June 1994. p. 182.
  2. ^ "Tradewest Buying Cinemx?". RePlay: 16. April 1987.
  3. ^ "Pierce Now Consultant". RePlay: 16. April 1988.
  4. ^ "Born in the U.S.A". Play Meter. 14 (11): 56–60. December 1988.

External links edit


 

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