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The Hugga Bunch was a 1980s toy line from the Kenner, Parker Brothers companies and Hallmark Cards. Starting in early 1985,[1][2] the companies manufactured the Hugga Bunch dolls, each of which held a smaller doll called a "huglet" in their arms.[3] During that year, the line generated over US$40 million in sales.[4]

The Hugga Bunch
TypeAction figures
CountryUnited States

The title characters in the franchise lived in a place called "Huggaland".


The Hugga Bunch
Written byDavid Swift
Directed byGus Jekel
Country of originUnited States
Original language(s)English
BudgetUS$1.4 million[5]
Original release1985

The toys inspired The Hugga Bunch, a 1985 television film produced by Filmfair Communications.

Written by David Swift and directed by Gus Jekel, it earned a Primetime Emmy Award for Outstanding Visual Effects. Produced for US$1.4 million, it was the most expensive TV special ever produced at the time.[5] Along with a making-of special, it was released on VHS, LaserDisc and Beta by Vestron Video's Children's Video Library.[6] To date, it has not been released on DVD and/or Blu-ray.


In the film, a girl travels through her mirror into HuggaLand to find a way to keep her grandmother—the only one who knows how to hug—young.


  • Gennie James - Bridget Severson
  • Natalie Masters - Grams Severson
  • Terry Castillo - Huggins
  • Tony Urbano - Hugsy
  • Aarika Wells - Queen Admira
  • Carl Steven - Andrew Severson
  • Susan Mullen - Janet Severson
  • Mark Withers - Parker Severson
  • Kelly Britt - Aunt Ruth


  1. ^ Haynes, Kevin (June 18, 1985). "Licensing show spurs vendors, but retail turnout disappoints". Women's Wear Daily (WWD). Fairchild Publications (149): 15.
  2. ^ Haynes, Kevin (March 11, 1985). "A matter of character". Women's Wear Daily (WWD). Fairchild Publications (149): Y50.
  3. ^ "Pound Puppies, Hugga Bunch to seek plush stardom". Discount Store News. Lebhar-Friedman Inc. (24): 41. February 18, 1985.
  4. ^ "Hugga Bunch". Forbes. 140 (10–14): 192. 1987. In 1985 Kenner Parker sold about $40 million worth of its Hugga Bunch doll, good for a new toy. Sad to say, Kenner Parker manufactured dolls valued at $60 million.
  5. ^ a b "Hugga Bunch". Television/Radio Age. Television Editorial Corp. 33: 49. 1985. Retrieved September 3, 2010.
  6. ^ "These Hugs Are Worth Millions!" (Advertisement). Billboard. VNU/Nielsen Business Media. 97 (51): 35. December 21, 1985. Retrieved September 3, 2010.

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