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The Hero Pleasure was an automatic scooter manufactured in India by Hero Honda. It was launched in 2005.
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| Manufacturer | Hero Honda |
|---|---|
| Production | 2005-2020 |
| Successor | Hero Pleasure Plus |
| Engine | 102 cc (6.2 cu in), air-cooled, four-stroke, OHC, single |
| Power | 5.15 KW @ 7000 RPM |
| Torque | 8.10 Nm @ 5000 RPM |
| Transmission | Variomatic |
| Suspension | Front: bottom link with spring-loaded hydraulic dampers Rear: swingarm with spring-loaded hydraulic dampers |
| Brakes | Drum; internal expanding-shoe type (130 mm (5.1 in)) (combined braking system) |
| Tires | 3.50 x 10 – 4 PR / 51 J (tube LESS) |
| Weight | 101 kg (223 lb) (dry) |
| Fuel capacity | 5 L (1.1 imp gal; 1.3 US gal) |
| Related | Hero Maestro |
| Footnotes / references [1] | |
History edit
It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. As of 2013[update], it sold in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.[citation needed]
The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" conceived by team FCB-Ulka.[2] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time. In 2020, the Hero Pleasure was discontinued and was replaced by the Hero Pleasure Plus.[citation needed]
Features edit
The Pleasure features a 102 cc (6.2 cu in) engine with variomatic drive transmission system and an engine swingarm suspension system.
2013 saw a number of improvements in the Pleasure, and included a Pleasure limited edition and the All New Pleasure.[3]
References edit
- ^ "Hero Pleasure+ BS6 Scooter, Photos, Mileage, Specification, Pleasure+ BS6 On Road Price in India - HeroMotoCorp". www.heromotocorp.com. Retrieved 2020-06-25.
- ^ "Effies 2007: Hero Honda Pleasure has all the fun". Afaqs.com. 2007-10-11. Retrieved 2017-12-15.
- ^ "New Hero Pleasure 2013 Specifications and other details". Motoroids.com. 2013-10-11. Retrieved 2013-12-04.
External links edit
- Official website
- Hero Motor Corp Pleasure at Zigwheels.com
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