Lexus_Balance_ad.jpg (344 × 199 pixels, file size: 31 KB, MIME type: image/jpeg)
Summary edit
| Description |
A photo released by Lexus which became famous as the image of the LS and Lexus launch (see extended history below). |
|---|---|
| Source |
Lexus corporate website. |
| Article | |
| Portion used |
Entire portion as posted online. |
| Low resolution? |
344 px, same as posted online. The image is no larger, and of no higher quality, than required for its use in the Balance (Lexus) article. |
| Purpose of use |
This image is relevant in showing the ad. |
| Replaceable? |
This is a photo for which there is no free equivalent; all such photos are copyrighted by Lexus. |
| Other information |
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| Fair useFair use of copyrighted material in the context of Balance (Lexus)//en.wikipedia.org/wiki/File:Lexus_Balance_ad.jpgtrue | |
Image history edit
The award-winning, oft-emulated Lexus introductory ad, "Balance." Created by Team One advertising, this advertisement introduced the Lexus brand and its new LS 400 flagship to a worldwide audience. The ad showed an LS 400 on rollers, with the engine set to full speed. Despite the fast speed, the LS 400 engine produced nary a vibration to upset the champagne glasses stacked on its hood. The narration read, "After years of intense work, Lexus is ready to celebrate...because even at the equivalent of 145 miles per hour, the Lexus LS 400 is designed to stir the soul...and not much else."
This ad was challenged by consumer advocates, who suggested that Lexus had staged the advertisement in some way unseen to the audience. In response, Lexus produced a third-party verification videotape, and performed a live, public demonstration of the same feat--showing that indeed the LS 400 could perform as promised.
The stacking of champagne glasses was also repeated at several auto shows as part of Lexus' 1989 debut.
Licensing edit
 | This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit. The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion. It is believed that the use of some images of promotional material to illustrate:
qualifies as fair use under Copyright law of the United States. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos. Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.  Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale must be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.
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File history
Click on a date/time to view the file as it appeared at that time.
| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 21:18, 23 August 2006 | | 344 × 199 (31 KB) | SynergyStar (talk | contribs) | {{Promophoto}} Source: Lexus corporate website |
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