Euro Shopper

  (Redirected from Euroshopper)

Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V.. It was introduced to the market in 1996 and branded products have been sold by some of the AMS members in different countries in Europe ever since.[1] In all stores owned by the Dutch Ahold group, all Euro-Shopper products are completely phasing out to become AH Basic.

Euro Shopper
IndustryFood retail
FounderAMS Sourcing B.V.
OwnerAMS Sourcing
Countries selling Euro Shopper in 2008.

Most Euro Shopper products are commodities with long shelf life. There are both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m.[2]

From April 2013 to 2014, Both ICA Sweden and Ahold are currently phasing out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores.[3][4]

AMS members selling Euro Shopper branded products as of 2008Edit

Chain: Country:
Albert Heijn (Ahold) Netherlands, Belgium, Curaçao, Germany
ICA Sweden, Norway
Esselunga Italy
Jeronimo Martins & Filhos SA Portugal
Kesko Finland
Hagar Iceland
Albert (Ahold) Czech Republic
Elomas LTD Greece
Premier Stores (Booker Group),

Morrisons (2016)

United Kingdom

Most off-licences

See alsoEdit


  1. ^ "Euro Shopper™". 20 August 2013. Archived from the original on 20 August 2013. Retrieved 2 August 2016.CS1 maint: bot: original URL status unknown (link)
  2. ^ "Euro Shopper sales hit £150m". Retrieved 1 November 2014.
  3. ^ Door: Sander Grégoire. "Waarom u nooit meer Euro Shopper in de schappen van Albert Heijn zult vinden". De Volkskrant. Retrieved 1 November 2014.
  4. ^ "Nytt märke – samma gamla skåpmat". Aftonbladet. Retrieved 1 November 2014.

External linksEdit