Conservative Campaign Headquarters

(Redirected from Conservative Central Office)

51°30′01″N 0°07′58″W / 51.5003°N 0.1328°W / 51.5003; -0.1328

Conservative Campaign Headquarters
PredecessorConservative Central Office
Formation1871 C&UCO (2014 CCHQ)
  • 4 Matthew Parker Street, Westminster, London SW1H 9HQ
United Kingdom
Richard Holden
Deputy Chair
Parent organisation
Conservative Party

The Conservative Campaign Headquarters (CCHQ), formerly known as Conservative Central Office (CCO), is the headquarters of the British Conservative Party, housing its central staff and committee members, including campaign coordinators and managers.[1]



CCHQ is responsible for all campaigning of the Conservative Party, though it delegates responsibility for local campaigns to constituency Conservative Associations.[2] It maintains overall responsibility for targeting voters and seats, including shortlisting and finalising the selection of Conservative candidates across the United Kingdom for local and national elections.[3] It is presided by the Chairman of the Conservative Party with assistance from the Conservative Director of Communications.

Following the 2017 general election in which the Conservative Party did not do as well as had been expected, CCHQ was described as “rusty” and less effective than it had been during previous elections in coordinating and managing its campaign.[4]

The CCHQ Activist Centre, which is the section of CCHQ that provides guidance to local Conservative Associations and candidates, was closed down following the 2017 general election, with resources now being distributed directly by staff rather than passively through the online database to external Conservative staff.[5]

Phone bank


CCHQ is used as a phone bank for volunteers, and is most active at general elections and some by-elections.[6][7][8] The CCHQ Voter Communications Team also coordinates and manages data from local Conservative call centres.[9]

The call centre at Neath in Wales was the subject of scrutiny by The Electoral Commission following an investigation by The Guardian over alleged breach of marketing rules. It had employed paid staff to do its calling instead of volunteers and is alleged to have bribed some staff for underhand calling tactics.[10][11] Subsequent allegations have also been reported about the conduct of other Conservative staff.[12]

The CCHQ phone bank uses the Conservative Party's online calling database, ‘’Votesource’’.[13] This database was created in-house, but has not always functioned efficiently.[14][15]



Until 1958 CCO was based at Abbey House, Victoria Street, London, then moving to No. 32 Smith Square. This was the scene of many televised historic moments in Conservative history from Margaret Thatcher's victory rallies to Iain Duncan Smith's resignation. CCO moved in 2004 to nearby 25 Victoria Street for more high-tech facilities and subsequently became known as Conservative Campaign Headquarters (CCHQ).

On 6 March 2007, CCHQ moved again, this time to 30 Millbank, part of the property portfolio of David and Simon Reuben. On 10 February 2014, CCHQ moved to its current location at 4 Matthew Parker Street, occupying the ground and basement floors of the property.



The establishment of Conservative Central Office dates back to 1871, with the creation of professional support for the Party by Sir John Gorst. Following election defeats in 1906 and 1910, in 1911 the post of Party Chairman was created to oversee the work of the Central Office.

Incidents and controversies


On 10 November 2010, 30 Millbank was attacked by student protesters as part of a demonstration against rises in tuition fees.

On 19 November 2014, demonstrators taking part in a free education demonstration in central London clashed with police outside 4 Matthew Parker Street, where the Conservative Campaign Headquarters relocated in February 2014.[16]

In June 2017, following the 2017 general election, CCHQ was blamed for the worse-than-expected result, with a number of new appointments, such as new Conservative Director of Communications, Carrie Symonds. Ms. Symonds claimed that there was "lots to do" in her new role.[4][17]



On 19 November 2019, for the duration of a televised leadership debate between the leader Boris Johnson and his Labour counterpart Jeremy Corbyn, hosted by ITV in the run up to the 2019 general election, the CCHQ press office's Twitter page (@CCHQPress) was renamed 'factcheckUK' – it did not change the Twitter handle to maintain the account's verified status, to post Conservative rebuttals to Labour's statements about them during the debate.[18][19][20][21][22][23]

Conservative Party chairman James Cleverly defended it, stating "The Twitter handle of the CCHQ press office remained CCHQPress, so it's clear the nature of the site", and as "calling out when the Labour Party put what they know to be complete fabrications in the public domain".[22]

In response, the Electoral Commission, which does not have a role in regulating election campaign content, called on all campaigners to act "responsibly",[23][21][24] fact-checking body Full Fact criticised this behaviour as "inappropriate and misleading", and a spokesperson from Twitter said that "Any further attempts to mislead people by editing verified profile information – in a manner seen during the UK Election Debate – will result in decisive corrective action."[20][21][22][23][25][26]


  1. ^ "Work for Us".
  2. ^ "Party Structure and Organisation". Archived from the original on 2016-10-05. Retrieved 2018-01-01.
  3. ^ MP, Jessica Lee (26 June 2013). "Right Honourable Girlfriend: How to become a Tory MP" – via
  4. ^ a b "Our CCHQ election audit: the rusty machine, part two. How and why the ground campaign failed". Conservative Home. Archived from the original on 2018-01-04. Retrieved 2018-01-01.
  5. ^ "Activist Centre". Archived from the original on 2018-01-02. Retrieved 2018-01-01.
  6. ^ "I'm making calls to secure the strong and stable leadership we need to see us through Brexit and beyond. Join me". Archived from the original on 2018-01-02. Retrieved 2018-01-01.
  7. ^ "By-election Calling". Archived from the original on 2018-01-02. Retrieved 2018-01-01.
  8. ^ "By-election Calling". Archived from the original on 2018-01-02. Retrieved 2018-01-01.
  9. ^ "Watchdog warns Tories over call centre". BBC News. 23 October 2017.
  10. ^ Morris, Steven (25 August 2017). "Police confirm inquiry into Tory election call centre use". the Guardian.
  11. ^ Mason, Rowena (23 October 2017). "Tories rebuked over breach of marketing rules in general election". the Guardian.
  12. ^ Hughes, Laura (16 March 2017). "Conservatives fined £70,000 and MP reported to the police following an investigation into election campaign expenses". The Telegraph – via
  13. ^ "Web Site Blocked". Archived from the original on 2015-03-14.
  14. ^ "VoteSource". Conservative Home.
  15. ^ "I'm making calls to secure the strong and stable leadership we need to see us through Brexit and beyond. Join me". Archived from the original on 2018-01-02. Retrieved 2018-01-01.
  16. ^ Morris, Nigel (2014-11-19). "Students attempt to storm Tory party HQ but are thwarted by riot police". The Independent. Retrieved 2020-08-25.
  17. ^ Symonds, Carrie [@carriesymonds] (July 8, 2017). "Very pleased to be joining CCHQ as Director of Comms. Lots to do. Can't wait to get started" (Tweet) – via Twitter.
  18. ^ Waterson, Jim (2019-11-19). "Tories pretend to be factchecking service during leaders' debate". The Guardian. ISSN 0261-3077. Retrieved 2019-11-19.
  19. ^ "Twitter accuses Tories of misleading public with 'factcheck' foray". The Guardian. 20 November 2019. Retrieved 20 November 2019.
  20. ^ a b Barker, Alex; Murphy, Hannah (20 November 2019). "Conservative party's 'factcheckUK' Twitter stunt backfires". Financial Times. Retrieved 3 December 2019.
  21. ^ a b c Perrigo, Billy (20 November 2019). "Boris Johnson's Conservatives Rebranded a Party Twitter Account as 'factcheckUK.' Twitter Wasn't Happy". Time. Retrieved 3 December 2019.
  22. ^ a b c Lee, Dave (19 November 2019). "Election debate: Conservatives criticised for renaming Twitter profile 'factcheckUK'". BBC News. Retrieved 19 November 2019.
  23. ^ a b c "Tories under fire for 'misleading' public with Twitter 'Fact Check' name change". Sky News. 20 November 2019. Retrieved 3 December 2019.
  24. ^ "Statement on @CCHQPress Twitter rebrand" (Press release). The Electoral Commission. 20 November 2019. Retrieved 1 December 2019.
  25. ^ "Outrage as Tory press office Twitter rebrands as fact check account". Evening Standard. 2019-11-19. Retrieved 2019-11-19.
  26. ^ "Twitter threatens 'corrective action' against Boris Johnson's Conservatives party after it created a fake fact-checking service". Business Insider. 20 November 2019. Retrieved 2019-11-28.