Ate is the upcoming ninth Korean-language extended play (fourteenth overall) by South Korean boy band Stray Kids. It is set to be released on July 19, 2024, through JYP Entertainment and Republic Records.

Ate
A metalic dental model decorated with "STRAY KIDS"-shaped grillz with the EP title "ATE" on the top of cover
Digital cover
EP by
ReleasedJuly 19, 2024
Length23:18
LanguageKorean
Label
Stray Kids chronology
Rock-Star
(2023)
Ate
(2024)
Singles from Ate
  1. "Chk Chk Boom"
    Released: July 19, 2024

Background

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Stray Kids uploaded the video "Step Out 2024" to their social media on January 1, 2024, outlining their accomplishments in 2023 and plans for the next year, including "one album and one special album".[1] News outlet Ilgan Sports and Hana Securities wrote about the expectation of the group's new album to be released in mid-2024, specified to be in June,[2][3] while Hyundai Motor Securities Researcher predicted it to be in June or July.[4] On May 9, a day before the single "Lose My Breath" release, StarNews reported that the group would release a new Korean-language album on July 19.[5] Shortly, JYP Entertainment told that they did not confirm the date and would announced it later.[6]

In interviews with Billboard and USA Today in May 2024, during the promotion of "Lose My Breath", Bang Chan hinted that the forthcoming album would be "definitely" something their have not done before with a lot of "challenges" and "firsts" yet very "genuine and authentic".[7][8] Also in May, the members Han and I.N were spotted in SoHo, New York City during the music video filming.[9] In an article written by W Korea in early June also mentioned July 19 as the upcoming album's release date.[10]

On June 18, Stray Kids released the 56th episode of their variety web series SKZ-Code, titled "Bedtime Bingo Hell #2". It included four 18-second unskippable parodying commercials for fortune cookie fictionally branded "Ate", with each member asking "Who ate the luck?". The next day, JYP announced the EP to be titled Ate with a release date slated for July 19.[11] The announcement was accompanied by a trailer that begins with the Felix version of the commercial. The camera then pans from advertising to reality and shows the band opening the fortune cookie with the phrase "your luck no longer lasts from now on". After that, the members experience a series of unfortunate incidents, making them wander everywhere to find the new fortune cookies to regain their luck.[12] The EP's title tied back to the number of Stray Kids' members, "eight".[13]

Release and promotion

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Ate is set to be released on July 19, 2024; the EP pre-orders began on June 19, coming in six editions—Ate, Chk Chk, Boom, Accordion, and Letter, as well as pre-save.[14] Following the EP announcement, the group revealed the 3D animated vending machine-styled promotional itinerary on June 20,[15] and flyer-styled track listing and digital cover artwork, depicting metalic dental model decorated with "Stray Kids"-shaped grillz, the next day.[16][17] The first series of individual and group teaser images and videos were released between June 24 and 26,[18][19][20] showing the "wild and free", "hip and chic" members donning in black, white, and denim, engaging diffent activities.[21] On June 29, the band unveiled a teaser for the opening track "Mountains" as part of video series "Unveil: Track",[22] which was described as "captivating" that showcases "their unique charisma".[23]

Prior to the release, Stray Kids appeared on the cover and gave an interview for the May edition of magazine AtStar1,[24] and volume six of 2024 of W Korea, including one group cover and 16 solo covers, two covers per member.[25] To support the EP, Stray Kids is scheduled for embarking on their third world tour starting in 2024.[26] During the group and American fashion designer Tommy Hilfiger interview at 2024 Met Gala, Hilfiger revealed that the group will go on a 40-city tour.[27] Later, they confirmed the tour during appearance at Good Morning America on May 15.[28] The group also will headline three overseas music festivals—BST Hyde Park in London, England[29] and I-Days in Milan, Italy in July 2024,[30] and Lollapalooza in Chicago, United States in August.[31]

Track listing

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Ate track listing
No.TitleLength
1."Mountains"3:07
2."Chk Chk Boom"2:28
3."Jjam"3:05
4."I Like It"2:28
5."Runners"3:16
6."Twilight" (또 다시 밤)3:12
7."Stray Kids"3:09
8."Chk Chk Boom" (festival version)2:33
Total length:23:18

Release history

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Release dates and formats for Ate
Region Date Format Version Label Ref.
Various July 19, 2024
  • Ate
  • Chk Chk
  • Boom
  • Accordion
  • Letter
  • digital
[32]
South Korea Nemo Nemo [33]

References

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  1. ^ Jo, Seong-woon (January 2, 2024). "'글로벌 대세' 스트레이 키즈, 2024년 더 높은 비상 위한 힘찬 날갯짓". Sports Donga (in Korean). Retrieved June 30, 2024.
  2. ^ Park, Se-yeon (April 16, 2024). "[단독] 스트레이 키즈, 올 여름 한국 컴백... 여름 뜨겁게 달군다". Ilgan Sports (in Korean). Retrieved June 30, 2024.
  3. ^ Park, Shi-eun (May 13, 2024). "'JYP, 불활실성 해소에도 1분기 실적 부진…목표가↓'". Seoul Economy Daily (in Korean). Retrieved June 30, 2024.
  4. ^ Kim, Se-yeon (April 25, 2024). "현대차證 "JYP엔터, 상반기 활동량 저하 하반기 주목···목표주가 25% 하향"". Newsway (in Korean). Retrieved June 30, 2024.
  5. ^ Lee, Seung-hoon (May 9, 2024). "[단독]'대상 가수' 스트레이 키즈 온다..7월 19일 컴백 확정". StarNews (in Korean). Retrieved June 30, 2024.
  6. ^ Cho, Yong-jun (May 9, 2024). "Stray Kids to release new album in July: Report". Korea JoongAng Daily. Retrieved June 30, 2024.
  7. ^ Benjamin, Jeff (May 17, 2024). "Stray Kids Share Process Behind 'Lose My Breath,' Preparing for 'Authentic' New Music & Tour". Billboard. Retrieved June 30, 2024.
  8. ^ Munson, Olivia (May 17, 2024). "Stray Kids talk new music, Lollapalooza: 'We put in our souls and minds into the music'". USA Today. Retrieved June 30, 2024.
  9. ^ Hwang, Ki-ae (May 19, 2024). "스트레이 키즈, 뉴욕 소호에서 뮤비를 찍다!". W Korea (in Korean). Retrieved June 30, 2024.
  10. ^ Kim, Na-rae (June 5, 2024). "한계 없이 질주 중인 스트레이 키즈". W Korea (in Korean). Retrieved June 30, 2024.
  11. ^ Ji, Min-kyung (June 19, 2024). ""씹어 먹겠다" 스트레이 키즈, 7월 19일 새 앨범 'ATE'로 컴백". Osen (in Korean). Retrieved June 30, 2024.
  12. ^ Choi, Jae-hyuk (June 19, 2024). "스트레이 키즈, 태풍의 핵이 온다! 7월 19일 새 앨범 'ATE'로 컴백!". CBC News (in Korean). Retrieved June 30, 2024.
  13. ^ Chin, Carmen (June 19, 2024). "Stray Kids tease new mini-album, 'ATE', out in July". NME. Archived from the original on June 19, 2024. Retrieved June 30, 2024.
  14. ^ Shim, Sun-ah (June 19, 2024). "Stray Kids to release new album next month". Yonhap News Agency. Retrieved June 30, 2024.
  15. ^ Noh, Yi-seul (June 20, 2024). "스트레이 키즈, 7월 19일 컴백...'음악 미슐랭'만의 뮤직 테이스트 예고". Sports W (in Korean). Retrieved June 30, 2024.
  16. ^ Noh, Kyu-min (June 22, 2024). "'컴백' 스트레이 키즈, '칙칙붐'으로 여름 씹어 먹을 작정". News Culture (in Korean). Retrieved June 30, 2024.
  17. ^ "XG・スキズ・NCT...ド派手「グリルズ」ビジュアルが増加中". Modelpress (in Japanese). June 24, 2024. Retrieved June 30, 2024.
  18. ^ Park, Han-yong (June 25, 2024). "스트레이 키즈, '에이트' 개별 콘셉트 티저 공개 '미모 미슐랭'". GP Korea (in Korean). Retrieved June 30, 2024.
  19. ^ Kim, Hyun-hee (June 26, 2024). "스트레이 키즈 방찬˙창빈˙한, 새 앨범 티저 콘텐츠 속 무르익은 카리스마...컴백 기대감 고조". Sports Hankook (in Korean). Retrieved June 30, 2024.
  20. ^ Keum, Bit-na (June 27, 2024). "스키즈 승민-아이엔, '와일드 앤 프리' 티저 이미지...타이틀곡은 'Chk Chk Boom'". MK Sports (in Korean). Retrieved June 30, 2024.
  21. ^ Hwang, You-mee (June 27, 2024). "[Today's K-pop] Stray Kids turn chic in album teaser". The Korea Herald. Retrieved June 30, 2024.
  22. ^ Park, Jung-sun (June 29, 2024). "스트레이 키즈, 신곡 '마운틴스' 티저 공개…스키즈식 '기세'". JTBC (in Korean). Retrieved June 30, 2024.
  23. ^ "Stray Kids tease new track "Mountains" from upcoming mini-album Ate". The Times of India. June 29, 2024. Retrieved June 30, 2024.
  24. ^ Hwang, Yeon-do (May 31, 2024). "스트레이 키즈의 '줏대' 있는 성장, 꾼들의 항해는 계속된다 [스타@스타일]". AtStar1 (in Korean). Retrieved June 30, 2024.
  25. ^ "스트레이 키즈(Stray Kids), W Korea 2024 Vol.6 스페셜 콘텐츠". W Korea (in Korean). May 13, 2024. Retrieved June 30, 2024.
  26. ^ Kim, Young-jin (January 2, 2024). "스트레이 키즈, 2024년에도 '대세' 이어간다...다채로운 활동 예고". Asia Today (in Korean). Retrieved June 30, 2024.
  27. ^ Ziwei, Puah (May 7, 2024). "Stray Kids to head on "40-city tour", Tommy Hilfiger reveals at Met Gala 2024". NME. Retrieved June 30, 2024.
  28. ^ Kaufman, Gil (May 15, 2024). "Stray Kids Confirm 2024 Tour Dates, Perform 'Lose My Breath' on 'Good Morning America'". Billboard. Retrieved June 30, 2024.
  29. ^ "Stray Kids to headline London's BST Hyde Park this summer". Rolling Stone UK. January 30, 2024. Retrieved June 30, 2024.
  30. ^ "STRAY KIDS arriva il K-Pop agli I-DAYS MILANO 2024 [Info e biglietti]". Newsic (in Italian). January 30, 2024. Retrieved June 30, 2024.
  31. ^ Rettig, James (March 19, 2024). "Lollapalooza 2024 Lineup Has SZA, Blink-182, Tyler The Creator, & More". Stereogum. Retrieved June 30, 2024.
  32. ^ Citations concerning Ate release formats:
  33. ^ "Stray Kids(스트레이 키즈) "ATE" ALBUM PREVIEW Platform Album_NEMO Ver". Stray Kids Official Website (in Korean). June 19, 2024. Retrieved June 30, 2024.