Martin Kierszenbaum

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Martin Kierszenbaum, also known by his pseudonym Cherry Cherry Boom Boom, is an American music persona. As a songwriter and producer he worked for Lady Gaga, Sting, Madonna, Mylene Farmer, Keane, Tokio Hotel, Far East Movement, Robyn, Feist, Flipsyde, Ivy Levan, Ai Colette Carr, Alexandra Burke and Natalia Kills.[1] He owns The Cherrytree Music Company which developed the careers of Lady Gaga, LMFAO, Disclosure, Ellie Goulding, La Roux and t.A.T.u.. Under the alias Cherry Cherry Boom Boom he releases electronic music and remixes.

Martin Kierszenbaum
Occupation(s)Manager, songwriter, producer, musician, Chairman of the Cherrytree Music Company
Associated actsLady Gaga


Kierszenbaum grew up studying classical piano. As a kid he lived with his family in Argentina, London, South America and Europe, before eventually settling in near New Haven, Connecticut when he was eight years old. He then moved to Michigan.[2]

He graduated from University of Michigan with a B.A. in music theory, Spanish, and communication. He then went on to the Annenberg School of University of Southern California to complete his Masters degree in communications management.[3]

His sister is a classical violinist.[1]


Kierszenbaum co-founded independent record label Arb Recordings which released the hip-hop duo Maroon which he also co-founded under the moniker Mk Chilly Dog. The band existed 1985–1994.[4]

Kierszenbaum then got a job at the PolyGram Music Group mailroom. During 1989-1991 he worked as an international publicity manager at Warner Bros Records.[2] Later, he worked as publicist in the international division of A&M Records and by 1998 he was working for its new owner Interscope Records (Universal's unit) as the head of international marketing. Kierszenbaum was promoted to head of international operations and was responsible for discovering and signing non-American artists. His idea to promote t.A.T.u's single "All the Things She Said", whose lyrics he wrote, in Japan through karaoke bars led to 1.7 mil copies sold in the country.[5][6][7] He promoted Eminem and Limp Bizkit on the European market.

In 2005 he founded the music management record label and publishing firm Cherrytree Music Company.[7]

He was also working as President of A&R Pop/Rock at Interscope Records and head of international operations at Interscope Geffen A&M Records.[8][9] There he signed Lady Gaga, LMFAO, Disclosure and t.A.T.u..[10]

He parted his way with Interscope in 2015.[6]


Kierszenbaum wrote and produced songs for 200 km/h in the Wrong Lane by t.A.T.u. He also wrote and produced on Lady Gaga's debut album The Fame.

His pseudonym, Cherry Cherry Boom Boom, is referred to in the Lady Gaga songs "Christmas Tree", "Eh, Eh (Nothing Else I Can Say)", "The Fame", "I Like It Rough" and "Starstruck". Also in the song "I Wanna Touch You" by Colby O'Donis and "White Flag" by Far East Movement featuring Kayla Kai, from their album Free Wired.[citation needed] It is also referenced in some of Space Cowboy's music such as his singles "Falling Down", "I Came 2 Party" (that featured Cinema Bizarre), and the first part of his pseudonym "cherry cherry" is referred to in "Not in Love" by Natalia Kills.[citation needed]

Martin featured in a remix of Far East Movement's "Like a G6" with Colette Carr called "G6 (V6 Reflip)". He also features in backing vocals on "Not In Love", a track from Natalia Kills's debut album, Perfectionist.[citation needed]


  1. ^ a b "Corner Office: Martin Kierszenbaum, Chairman of Cherrytree, on Working with Lady Gaga, A&R'ing Sting and the Streaming Debate". Billboard. Retrieved 2018-09-18.
  2. ^ a b Regen, Jon. "Martin Kierszenbaum". KeyboardMag. Retrieved 17 December 2019.
  3. ^ "Maroon" (PDF). Retrieved 17 December 2019.
  4. ^ "Maroon, Lost Classics of Hip Hop". Retrieved 17 December 2019.
  5. ^ Leeds, Jeff (5 December 2007). "Cherrytree Records - Martin Kierszenbaum - Pop Marketing". The New York Times. Retrieved 17 December 2019.
  6. ^ a b "Cherrytree boss Martin Kierszenbaum on streaming, Sting & Shaggy and the future of the record biz". Retrieved 17 December 2019.
  7. ^ a b Holslin, Peter (2 February 2016). "What's Next for the Former Interscope Affiliate That Helped Launch Lady Gaga and Feist?". LA Weekly. Retrieved 17 December 2019.
  8. ^ Kawashima, Dale. "Interview With Martin Kierszenbaum, Chairman Of Cherrytree Records, President Of A&R Pop/Rock At Interscope Records And Head Of International Operations For Interscope-Geffen-A&M". Songwriter's Universe. Retrieved 15 June 2015.
  9. ^ Leeds, Jeff (5 December 2007). "As U.S. Pop Wanes Abroad, Talent Scout Looks Wide". The New York Times. Retrieved 24 August 2011.
  10. ^ "Martin Kierszenbaum on Signing t.A.T.u. to Interscope, Launching Cherrytree". Billboard. Billboard. Retrieved 17 December 2019.

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