Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1981, and available in various fruit flavors. The product was developed by Nate Bartles and Joe Jaymes who came up with the idea on a run in Des Moines, Iowa. The idea was inspired by a friend who always put limes in his beer.
TV commercials
The product line is remembered for its folksy television commercials, created by Hal Riney, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after two men who started a little winery which eventually became the Ernest & Julio Gallo Winery. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their product which were received by grateful young party animals. Bartles did all the talking, and ended each commercial with the tagline, "... and thank you for your support."[1]
David Rufkahr played Frank Bartles and Dick Maugg played Ed Jaymes. Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr, a career Air Force veteran and cattle rancher from Redmond, Oregon, won the job in a talent search. Dick Maugg, was a Santa Rosa general contractor.
David Rufkahr died of a heart attack in April 1996, in Bend, Oregon, at the age of 61. Dick Maugg, of Santa Rosa, California, died of cancer on July 28, 2015; he was 83. His death was reported to news outlets by his family October 27, 2015.[2]
Flavors
Flavors include Strawberry Daiquiri, Fuzzy Navel, Exotic Berry, Margarita, Piña Colada, Classic Original, Tropical Mango, Blue Hawaiian, Strawberry Margarita, Raspberry Pomegranate, Body Shot Lime, Mojito, Sangria, Black Cherry, Strawberry, Peach, Raspberry Cosmopolitan, Strawberry Hill, Citrus, and Pink Grapefruit, Mountain Berry, Wild Cherry, Apple, Apple Blossom, Blueberry, Snow Creek Berry, Sun Peak Peach, Kiwi Strawberry, Blackberry Ridge, Tickle Pink, Pear and Berry, Peach Bellini, Lime Cosmopolitan, Salty Persimmon, Pineapple, Banana Cosmopolitan, Raspberry.
Discontinued flavors include Blackberry, Raspberry Daiquiri, Strawberry Cosmopolitan, Melon Splash, Apple Passion, Orange Sunset, and Red, Lime Daiquiri, Wild Raspberry, Wild Grape, Banana Daiquiri, and Wild Island, Country Kwencher, Lemon, Blueberry Hill, Fiesta Strawberry, Melon Ball, Watermelon, and Strawberry Colada, Orange Pineapple, Green Apple, Tropical, and Mango Grove, Orange Hurricane, Pomegranate Cosmopolitan, and Luscious Blackberry, Wild Berry, Orange, Pomegranate, Raspberry Margarita, Grapefruit, Tangerine, Pomegranate Daiquiri.
In popular culture
Indie folk band The Mountain Goats reference Bartles & Jaymes on the song "You or Your Memory" from their 2005 album The Sunset Tree.[3]
The Lonely Island references Bartles & Jaymes on the song "3-Way (The Golden Rule)" from their 2013 album The Wack Album. [4]
Band of Horses reference Bartles & Jaymes on the song "Neighbor" from their 2010 album Infinite Arms.
Indie singer-songwriter Mark Kozelek references Bartles & Jaymes on the song "My Love for You is Undying" from his 2018 self-titled album.[5]
In the 2008 film “the Hottie and the Nottie,” the character June Phigg is shown drinking Bartles & Jaymes wine coolers.
References
- ^ patofnavar (23 April 2007). "Retro Bartles & Jaymes Commercial Perfect Ice Topping". Retrieved 7 August 2017 – via YouTube.
- ^ "Santa Rosa man who starred in 'Bartles and Jaymes' TV ads dies". Retrieved October 27, 2015.
- ^ "The Mountain Goats – You or Your Memory". Retrieved 7 August 2017.
- ^ "The Lonely Island (Ft. Justin Timberlake & Lady Gaga) – 3 Way (The Golden Rule)". Retrieved 7 August 2017.
- ^ https://genius.com/Mark-kozelek-my-love-for-you-is-undying-lyrics
External links
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