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The Bambi, often simply called the Bambi Award and stylised as BAMBI, are presented annually by Hubert Burda Media to recognize excellence in international media and television, awarded to personalities in the media, arts, culture, sports and other fields "with vision and creativity who affected and inspired the German public that year," both domestic and foreign. First held in 1948, they are the oldest media awards in Germany. The award is named after Felix Salten's book Bambi, A Life in the Woods and its statuettes are in the shape of the novel's titular fawn character. They were originally made of porcelain, until 1958 when the organizers switched to using gold, with the casting done by the art casting workshop of Ernst Strassacker in Süßen.
The Bambi originated in 1942. The first prize winners were the actors Jean Marais and Marika Rökk, as well as the DEFA-director Prof. Kurt Maetzig. His film Ehe im Schatten (Marriage in the Shadows) was chosen for the best German film. At the 60th jubilee of the Bambi in 2008, the co-founder of the DEFA, who celebrated his 100th birthday on 25 January 2011, received a duplicate of a porcelain Bambi, because the original had been broken.
The award trophy was at first a fawn made of white porcelain, which was produced in the Majolika Manufaktur in Karlsruhe by the sculptor Else Bach (1899-1952). Since 1958 the golden-bronze deer has been produced in the art foundry Ernst Strassacker in the Swabian village of Süßen. According to Marika Rökk's daughter, the name Bambi is attributed to her because she'd said to her mother, after she brought the prize home: "Oh, you brought a Bambi for me," inspired by the book Bambi by Felix Salten or the 1942 Disney film of the same name.
In 2002 Michael Jackson won the Pop Artist of the Millennium Award and Anastacia won the Best Newcomer Award. In 2003 and 2004, the awards ceremony took place in the Theater am Hafen in Hamburg. 2006 the Bambi was awarded in the Museum of the Mercedes-Benz-Weltin in Stuttgart, moderated by entertainer Harald Schmidt and model Eva Padberg. In 2007, the ceremony was held in the Congress Center in Düsseldorf (CCD), and in 2008 in Offenburg. Both events were presented by Harald Schmidt. Award recipients in 2009 included Colombian singer/songwriter and choreographer Shakira, actress Kate Winslet, Austrian actor Christoph Waltz, and Giorgio Armani, whose niece Roberta Armani accepted the award for him. Shakira performed her single "Did It Again" before accepting her award.The awards in 2009 and 2010 were performed in the Metropolis-Hall in Potsdam-Babelsberg. In 2014, the Crown Princess Mary of Denmark received a Bambi in the charity category for her extensive work for women's rights. 
- "Bambi - Deutschlands Wichtigster Medienpreis" (in German). Bambi Official Website. 27 November 2008. Retrieved 1 December 2009.
- "Bambi-Verleihung 2008: Bambi Gala in Offenburg" (in German). Die TopNews. 27 November 2008. Retrieved 23 July 2009.
- "Archived copy". Archived from the original on 2011-07-07. Retrieved 2011-06-16.CS1 maint: Archived copy as title (link)
- "Kate Winslet, Giorgio Armani, and Shakira all win at Germany's Bambi Awards". The Independent. London. 27 November 2009. Retrieved 26 April 2010.
- Ivalo Glücksburg (14 November 2014). "Crown Princess Mary Bambi Award. - Kronprinsesse Mary til Bambi Awards". Retrieved 1 November 2016 – via YouTube.
- "Archived copy". Archived from the original on 2015-04-16. Retrieved 2015-04-16.CS1 maint: Archived copy as title (link)