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New Brunswick Liquor Corporation

  (Redirected from Alcool NB Liquor)

The New Brunswick Liquor Corporation, operating as Alcool NB Liquor (ANBL), is the provincial Crown corporation of the Canadian province of New Brunswick responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the Province. Alcool NB Liquor (ANBL) is directed by a seven-member Board of Directors. Decisions and directions from the Board are guided by section 6(3) of the New Brunswick Liquor Corporation Act.

New Brunswick Liquor Corporation
Société des alcools du Nouveau-Brunswick
Crown corporation
IndustryRetail (Department & Discount)
HeadquartersFredericton, New Brunswick
Key people
Brian Harriman, President & CEO
ProductsLiquor sales both to consumers and to businesses

The Corporation contributes in excess of $122 million directly to the general fund of the Provincial Government. This comprises $122 million in profits, $1.25 million in collections for the Environmental Trust fund, and over $374,000 in real property taxes.

The central office and warehouse complex is located in Fredericton. The Corporation was founded in 1976, when it replaced the Liquor Control Board, which had been created in 1927.

In 2009 the corporation announced it would begin stocking its own brand of locally brewed beer, NB Select, in an effort to dissuade New Brunswickers from travelling to Quebec where beer is considerably cheaper.[1] A decision was announced in 2011 that NB Select was to be discontinued due to low sales.


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