byyd (formerly Adfonic) was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 [1] and ceased trading a month later.[2]
| Company type | Private |
|---|---|
| Industry | Mobile advertising |
| Founded | London, U.K. (2008) |
| Founder | Victor Malachard, Paul Childs, Wesley Biggs |
| Headquarters | , |
Area served | Global |
History edit
The company was founded in 2008 by Victor Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009.[3] It secured funding in 2010 and 2011,[4][5] and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list.[6] In December 2011, the company won 'Angel or VC-Backed Business of the Year' at the Startups Awards.[7]
In October 2012, it released its mobile Demand-side Platform (DSP) called Madison.[8]
Rebranding edit
In March 2014 the company changed its name from Adfonic to byyd [sic].[9][10] As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns.[11]
References edit
- ^ "UK mobile ad tech specialist Byyd files for administration". The Drum. 25 April 2016. Retrieved 25 April 2016.
- ^ "Byyd administrators fail to find buyer". The Drum. 21 May 2016. Retrieved 21 May 2016.
- ^ "Adfonic Launches Mobile Ad Exchange". Mobile Marketing Magazine. 27 March 2014. Archived from the original on 13 November 2012. Retrieved 31 March 2014.
- ^ "Mobile ads marketplace Adfonic pulls in more personnel and cash | TechCrunch". Eu.techcrunch.com. 10 September 2010. Retrieved 31 March 2014.
- ^ [1] Archived November 28, 2011, at the Wayback Machine
- ^ Start-Up 100 (5 April 2011). "Start-Up 100: A-Z". Telegraph. Retrieved 31 March 2014.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ Startups, The. "Angel/VC-backed Business of the Year 2011 - Startups Awards by Startups.co.uk: Start up a successful business". Startups.co.uk. Archived from the original on 28 May 2013. Retrieved 31 March 2014.
- ^ Adfonic October 30, 2012 6:00 AM (30 October 2012). "Adfonic Introduces Madison, the Smarter Mobile DSP - Yahoo Finance". Finance.yahoo.com. Retrieved 31 March 2014.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Adfonic Rebranded as byyd NetworkRoundUp". Networkroundup.com. Retrieved 31 March 2014.
- ^ "Adapting to Change". Mobile Marketing Magazine. 27 March 2014. Archived from the original on 31 March 2014. Retrieved 31 March 2014.
- ^ "Adfonic rebrands to byyd to emphasise its mobile DSPGoMo News". Gomonews.com. Archived from the original on 31 March 2014. Retrieved 31 March 2014.