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Aimia (company)

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Aimia is a loyalty and travel consolidator based in Montreal, Quebec, Canada. Aimia focused on growing earnings though its existing investments and the targeted deployment of capital in loyalty solutions and other sub-sectors of the rapidly-expanding loyalty and travel markets. It is publicly listed on the Toronto Stock Exchange.[2]

Aimia Inc.
Traded asTSXAIM
IndustryLoyalty and travel
PredecessorGroupe Aeroplan Inc.
Area served
Key people
Bill McEwan (Chairman), Jeremy Rabe (Chief Executive Officer) [1]
ProductsData-driven marketing and loyalty analytics



Aimia (then Groupe Aeroplan Inc.) was incorporated on May 5, 2008, succeeding Aeroplan Income Fund, which was incorporated in 2005. From October 5, 2011, it conducted business under the Aimia brand name and on May 4, 2012, formally changed its name to Aimia Inc.

Business structureEdit

Aimia Inc. is a global data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights.

Its investments in travel loyalty include the Club Premier in Mexico, which it jointly controls with Aeroméxico through its investment in PLM, and an investment alongside AirAsia in travel technology company Big Life, the operator of BIG Loyalty.

Aimia also operates a loyalty solutions business, which is a well-recognized, global full-service provider of next-generation loyalty solutions for many of the world’s leading brands in the retail, CPG, travel & hospitality, and financial services verticals.

General development of the businessEdit

2005: Aeroplan completes its IPO as an income trust.

2007: LMG acquisition includes Nectar and LMG's Insight and Communication (I&C) business.[3]

2008: Aeroplan becomes Groupe Aeroplan.

2009: Carlson Marketing is acquired.[4]

2010: Groupe Aeroplan launches Nectar Italia and invests in Club Premier.

September 2011: Acquisition of minority equity position in Cardlytics.

October 2011: Groupe Aeroplan becomes Aimia

September 2012: Aimia and Sainsbury's form Insights 2 Communication LLP ("i2c"), a joint venture which offers suppliers multi-channel marketing solutions in and around Sainsbury's stores and online.

September 2012: Aimia acquires EIM – Excellence in Motivation.

November 2012: Aimia and Points International Ltd., owner and operator of the loyalty platform, entered into a binding agreement to make a minority investment in China Rewards, a Shanghai-based retail coalition loyalty program start-up.

2013: Aimia acquires Smart Button and 100% of Nectar Italia. Aimia also invests in ChinaRewards and launches Axis Bank.

September 2013: Aimia entered into ten-year financial credit card agreements in Canada with TD and CIBC banks, effective from January 1, 2014.

February 2014: Aimia, AirAsia and Think Big Digital formed a partnership to grow the AirAsia BIG Loyalty Program.

April 2014: Aimia acquired a 25% stake in Travel Club (Spain), becoming a joint owner of Travel Club alongside Iberia, Repsol and Eroski.

August 2014: Aimia formed a partnership with Fractal Analytics, a provider of advanced analytics.

December 2014: Aimia acquired Zed Inc. Ltd., a provider of SaaS behavioural segmentation solutions and consulting services focused on store management, ecommerce, buying and merchandising, and product category management.

May 2017: Air Canada announced it plans to launch a new loyalty program to replace Aeroplan as its loyalty program in 2020. [5][6]

January 2018: Sainsbury's announced that it had paid £60m for the acquisition of the shares of Aimia Inc's UK business, to include all assets, colleagues, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK.

July 2018: Air Canada, TD Bank, CIBC, and Visa make an offer to buy Aeroplan from Aimia.[7]

August 2018: Aimia rejects the offer from Air Canada, TD Bank, CIBC, and Visa, and unveils 3 new airline partners to replace Air Canada: Porter Airlines, Air Transat and Flair Airlines.[8] On August 21, 2018, Aimia agreed to sell Aeroplan to Air Canada, TD Bank, CIBC and Visa.[9]

November 2018: Aimia signs definitive agreement to sell Aeroplan to Air Canada, TD Bank, CIBC, and Visa for $450 million in cash.[10]

January 2019: Aimia completes sale of Aeroplan to Air Canada.[11]

March 2019: Aimia announces new strategy as consolidator in loyalty and travel.[12]


External linksEdit