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The series influenced Korean fashion, with clothes, accessories and make-up products worn by [[Jun Ji-hyun]] seeing an "unprecedented" surge in orders.<ref>{{cite web|url=http://english.chosun.com/site/data/html_dir/2014/02/06/2014020601639.html|title=Jeon Ji-hyun Boosts Fashion Sales|work=[[The Chosun Ilbo]]|date=6 February 2014|accessdate=3 March 2014}}</ref> It also placed first as "Korea's most favorite program" in a poll conducted by [[Gallup (company)|Gallup Korea]] in February 2014, with 11.5 percent of the votes.<ref>{{cite web|last=Jin|first=Eun-soo|title=Korean drama fans love ''My Love From the Star''|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2985522|work=[[Korea JoongAng Daily]]|accessdate=4 March 2014|date=27 February 2014}}</ref> ''[[The Miraculous Journey of Edward Tulane]]'' by [[Kate DiCamillo]], a children's novel, was propelled to the top of the bestseller lists in major Korean bookstores after the male protagonist repeatedly quotes from it throughout the series.<ref>{{cite web|title=TV Soap Catapults Kid's Book to Top of Bestseller List|url=http://english.chosun.com/site/data/html_dir/2014/02/06/2014020600585.html|work=[[The Chosun Ilbo]]|accessdate=11 March 2014|date=6 February 2014}}</ref>
In addition to high viewership ratings in South Korea, the series also proved to be successful in [[China]], where it became the most expensive [[Korean drama]] sold at {{USD|35,000}} per episode until it was surpassed by ''[[Descendants of the Sun]]'' in 2016.<ref>{{cite web|last1=Kim|first1=Min-jin|title=''Pinocchio'' sells distribution rights to China for record price|url=http://www.kpopherald.com/view.php?ud=201411241750324868840_2|website=[[The Korea Herald|Kpop Herald]]|accessdate=8 December 2014|date=24 November 2014}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/johnkang/2016/04/05/korean-drama-descendants-of-the-sun-breaks-records-thanks-to-chinese-investments/#4659703c4b27|title=Korean Drama 'Descendants Of The Sun' Breaks Records Thanks To Chinese Investments|work=[[Forbes]]}}</ref> It also became one of the most viewed streaming shows on Chinese platform [[iQiyi]], where it was streamed more than 14.5 billion times from December 2013 to February 2014.<ref name="wsj">{{cite web|last=Lin|first=Lilian|url=https://blogs.wsj.com/chinarealtime/2014/02/26/korean-tv-show-sparks-chicken-and-beer-craze-in-china/|title=Korean TV Show Sparks Chicken and Beer Craze in China|work=[[The Wall Street Journal]]|date=26 February 2014|accessdate=3 March 2014}}</ref> The series struck up a craze for ''[[chimaek]]'' ([[Korean fried chicken|''chi''cken]] and [[maekju|''maek''ju]]), a popular Korean snack of chicken and beer, which is the favorite snack of the female protagonist. Despite declining chicken consumption in China due to fear of [[H7N9]] bird flu, fried chicken restaurants in cities saw an increase in orders after the show ran.
===Critical reception===
The show was given many positive reviews by critics. In an [[op-ed]] piece published by the ''[[China Daily]]'', writer Xiao Lixin attributed its success to "great innovations in South Korean TV productions in terms of themes and narrative patterns," praising the plot as "logical and fast-paced" interspersed with "whimsy and romantic punch lines," and that "high-speed photography and computer-generated effects" helped "create a lifelike visual impact."<ref>{{cite web|title=China media sees lessons in Korean TV dramas|url=http://www.koreaherald.com/view.php?ud=20140221000767|work=[[The Korea Herald]]|accessdate=4 March 2014|date=21 February 2014}}</ref> [[Yu Zheng]], another writer, found ''My Love from the Star'' worthy of being studied, and thought the plot was "simple but has tension. A good combination of outdoor and indoor scenes."
===Ratings===
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