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Cover of the May 1911 edition
Cover of the May 1911 edition

Munsey's Magazine was an American magazine founded by Frank Munsey in 1889. Originally launched in 1889 as Munsey's Weekly, it became an illustrated monthly in 1891, printing both fiction and non-fiction. In 1893 the price was reduced from 25 to 10 cents and circulation rose to more than 250,000 issues. The same year Munsey became one of the first publishers to regularly feature a pretty girl on the cover. Circulation was also helped by the liberal use of illustrations, and reached a peak of about 700,000 in 1897, declining in the 1910s. Well-known writers appeared, including O. Henry, Arthur Conan Doyle, Edgar Rice Burroughs, P. G. Wodehouse, and Joseph Conrad. In 1929 it was merged with Argosy, another of Munsey's magazines. Magazine historians consider Munsey's to have started a revolution in magazine publishing by setting a low price to increase circulation, and attracting sufficient advertising revenue to make a substantial profit. Other magazines quickly followed the example of Munsey's. (Full article...)

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