Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[8]
 | |
 Headquarters in Boston | |
| Company type | Public |
|---|---|
| NYSE: KVYO | |
| Industry | Marketing SaaS |
| Founded | 2012 |
| Founders |
|
| Headquarters | Boston, Massachusetts, United States |
Key people | Andrew Bialecki (CEO) |
| Products | email marketing, sms marketing,[1] product reviews,[2] CDP[3] |
| Revenue |  US$698 million (2023) |
 −US$331 million (2023) | |
| −US$308 million (2023) | |
| Total assets | US$1.09 billion (2023) |
| Total equity | US$915 million (2023) |
| Owners |
|
Number of employees | 1,815 (2023) |
| Website | klaviyo |
| Footnotes / references [4][5] | |
History edit
The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[8]
In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[10][11]
In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[8][12] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[13][14]
In June 2023, Klaviyo partnered with e-commerce platform Prestashop with the launch of Prestashop Automation with Klaviyo [15][16]
Software and services edit
The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[17]
In addition to its e-commerce platform integrations, users can integrate other tools from their tech stacks like Zendesk, Okendo [18] and Salesforce, directly to Klaviyo, or use an API solution when an integration needs to be customized.[19]
Klaviyo basically offers two ways through which businesses can remain in touch with their customers, i.e., emails and SMS marketing. The segmentation it offers is very advanced; you can actually segment an email list in any way you want. This makes it easy to target the most potential prospects who've high probability of getting converted.
Additionally, it also helps in tracking the real-time behavior of visitors on the e-commerce store. Klaviyo also creates a customer profile where the data of individual customers is stored and gets regularly updated based on their recent activities.
Besides this, Klaviyo also offers A/B testing, an AI subject line tool, predictive analysis, setting up triggers and flows, and so on.
Recently, Klaviyo announced a new AI feature. This will help users craft an effective marketing campaign.
Awards edit
In 2023, Klaviyo was ranked at 6 in Forbes' Cloud 100, a ranking of 100 private cloud companies.[20]
In 2023, Klaviyo was ranked amongst the top 600 workplaces in the US.[21]
In 2024, Klaviyo was placed 17 in the top 50 workplaces in the UK ('large companies').[22]
See also edit
References edit
- ^ "Who Thought Up Klaviyo's New SMS Product? Its Customers". Built in BOS. December 4, 2019.
- ^ "Klaviyo Introduces Klaviyo Reviews". Business Wire. June 27, 2023.
- ^ "Klaviyo Launches CDP with Integrated Delivery Tools". Customer Data Platform Institute. August 16, 2023.
- ^ "Klaviyo, Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 29, 2024.
- ^ "Klaviyo, Inc. Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. August 25, 2023.
- ^ Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ". The Business Journals. Retrieved May 24, 2022.
- ^ "About Klaviyo". March 18, 2024.
- ^ a b c Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". The Information. Retrieved May 4, 2023.
- ^ Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan". TechCrunch. Retrieved May 24, 2022.
- ^ "Klaviyo and Shopify Announce Strategic Partnership". Business Wire. August 2, 2022. Retrieved August 2, 2022.
- ^ "Shopify makes $100M strategic investment in marketing automation startup Klaviyo". Techcrunch. August 2, 2022. Retrieved August 2, 2022.
- ^ Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources". Reuters. Retrieved May 13, 2023.
- ^ Primack, Dan (September 20, 2023). "Klaviyo goes public, setting stage for SaaS IPO rush". Axios.
- ^ Wang, Echo; Sen, Anirban (September 19, 2023). "Klaviyo valued at $9.2 billion after pricing IPO above range". Reuters.
- ^ "PrestaShop Automation with Klaviyo". Prestashop.com. June 13, 2023. Retrieved March 27, 2024.
- ^ "Prestashop et Klaviyo lancent Prestashop Automation". Ecommercemag.fr (in French). July 11, 2023. Retrieved March 27, 2024.
- ^ "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
- ^ FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding". FinSMEs. Retrieved August 23, 2022.
- ^ "Build your integration". Klaviyo Developers. Retrieved March 18, 2024.
- ^ "Klaviyo Is Named to the 2019 Forbes Cloud 100". Businesswire (Press release). August 11, 2023. Retrieved November 1, 2023.
- ^ "Inc. Best Workplaces 2023". Inc.com. Retrieved July 13, 2023.
- ^ "UK's Best Workplaces™ 2024". Great Place To Work. Retrieved March 15, 2024.