Introduction
Beer is one of the oldest alcoholic drinks in the world, the most widely consumed, and the third most popular drink after water and tea. Beer is produced by the brewing and fermentation of starches from cereal grains—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The fermentation of the starch sugars in the wort produces ethanol and carbonation in the beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation.
Some of the earliest writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating it, and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, a recipe for it.
Beer is distributed in bottles and cans and is also commonly available on draught, particularly in pubs and bars. The brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of modern beer is usually around 4% to 6% alcohol by volume (ABV).
Beer forms part of the culture of many nations and is associated with social traditions such as beer festivals, as well as activities like pub crawling, pub quizzes, and pub games. (Full article...)
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noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
noitulovE is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received over 30 awards from professional organisations in the advertising and television industries, and was the most-awarded commercial worldwide in 2006. The impact of the campaign was such that during a period in which the UK beer market experienced a substantial decline in revenue, Guinness reported that its year-on-year earnings within the region had noticeably increased. At the same time, Guinness achieved its highest-ever volume and value shares and became the market leader within the region. This was attributed in no small part to the positive reception of noitulovE. (Full article...)Selected brand -
Budweiser (/ˈbʌdwaɪzər/) is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.
There is an ongoing series of trademark disputes between Anheuser-Busch and the Czech company Budweiser Budvar Brewery over the use of the name. Usually, either Anheuser-Busch or Budweiser Budvar is granted the exclusive use of the Budweiser name in a given market. The Anheuser-Busch lager is available in over 80 countries, but is marketed as "Bud" in areas where Budvar has use of the Budweiser name. (Full article...)Selected biography -
Patrick Charles Mitchell Fitzgerald (21 June 1896 – 10 September 1984) was a brewer from Rockhampton, Queensland, Australia.
He was the son eldest son of Charles Borromeo Fitzgerald, a solicitor, member of the Legislative Assembly of Queensland, and Attorney-General of Queensland (for just six days). His mother was Joan Mary Fitzgerald (née Cahill). His paternal grandfather was the Queensland pioneer Thomas Henry FitzGerald. (Full article...)Did you know (auto-generated) -
- ... that a beer named after the barley variety Golden Promise was not brewed using the variety?
- ... that Massachusetts Bay Transportation Authority general manager Phillip Eng brews his own beer?
- ... that Ein Samiya, which provides the water for Taybeh, the first beer brewed in Palestine, was depopulated in 2023 after harassment by neighboring Israeli settlers?
- ... that Abeer Odeh was the first woman to serve as Minister of National Economy in Palestine?
- ... that the country song "Beer Beer, Truck Truck" was based on a viral TikTok video by Erynn Chambers intended to satirize country music?
- ... that the debate in "Game On" invokes the beer question?
Selected brewery -
Albani Bryggerierne A/S (Eng.: Albani Breweries) is a brewery located in Odense, Denmark, and the vast majority of its customers live on the island of Funen. The brewery was founded by MPharm Theodor Schiøtz in 1859. In 2000, the brewery merged with Bryggerigruppen with the Brewery group (now known as Royal Unibrew), a group of Danish regional breweries.
Albani is most known for two of its beers, Odense Pilsner and Odense Classic. (Full article...)Selected image -
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“ | Beer is proof that God loves us and wants us to be happy. | ” |
— Ben Franklin |
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WikiProjects
WikiProject Beer is an association of Wikipedians with an interest in beer and beer-related subjects. They have come together to coordinate the development of beer and brewery articles here on Wikipedia. Additionally, other groups have formed other projects that entertain subjects that are directly related to beer, bartending and pubs. Additionally, the mixed drinks project covers topics that include beer cocktails. If any of these subjects pique your interest, please feel free to visit their projects. These groups would love to have you participate!
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