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Whitenife is an India-based luxury company that manufactures products such as sculptural jewelry, couture apparels, and art décor with animal-friendly materials.
| Company type | Private |
|---|---|
| Industry | Luxury, Couture |
| Founded | 2012 |
| Founder | Sonia Agarwal, CEO |
| Headquarters | Mumbai, India |
| Products | Elfh Tusks, Jewellery, Apparels & Accessories, Art Decor, Furniture |
| Website | whitenife |
History edit
Whitenife was founded by Sonia Agarwal Bajaj in November 2012. The company started working to develop eco-friendly leather, to curb the demand for genuine animal leather in 2012. Due to patent conflicts, the research was stopped. At the same time, Whitenife secured exclusive rights to the use of Elfh, a patented, mineral-based material, that had an 89% similarity rate to genuine elephant ivory.
The company introduced the material to several artisan communities across India and contracted to their team. The company was certified by PETA and had their first showcase on the NYSE in year 2013. The same year, Whitenife was invited by JISA (Japanese Ivory Sculptors Association).
Elfh edit
Elfh is a mineral based composite that is 89% similar to genuine elephant ivory in mechanical and aesthetical properties. The composite's patent is registered under ELFORYN and was developed by a group of European scientists.
Craftsmanship edit
Many of the products of Whitenife are handcrafted and can take up to 450 hours of working. Whitenife has a team of artisans working from parts of Rajasthan, Kerala & West Bengal.
Notable designs edit
Whitenife was the first Indian design company to design the crown for an international beauty pageant. The company designed crowns for Miss World Australia, Miss Grand Australia and Miss Supranational Australia in 2014.
Associations edit
The concept and working of Whitenife has been covered by several publications, including The Times of India[1] and Entrepreneur, Society Interiors, Verve, and Time & Style.
References edit
- ^ Nerurkar, Sonal (1 June 2013). "Tusk force". The Crest Edition. The Times of India. Retrieved 26 October 2015.
- Sharma, Sanjukta (6 July 2013). "Lounge Loves - Elfh". LiveMint.com. Retrieved 20 July 2014.
- "# Elfh – The New Ivory". The Inside Track. 15 July 2013. Retrieved 20 July 2014.
- Prabhu, Vidya (1 July 2013). "Ivory Coast". The Indian Express. Retrieved 20 July 2014.
- Gehi, Reema (13 October 2013). "Ivory power". Mumbai Mirror. Retrieved 20 July 2014.
- Shah, Shreya (April 2013). "'Ivory' Maker". Verve. 21 (4). Retrieved 20 July 2014.
- "Pure Elegance: Entrepreneur Sonia Agarwal has launched an exquisite range of jewellery, artefacts and home decor products made from Elfh, a mineral-based composite substance that is 89 per cent close to genuine elephant ivory". Society Interiors. Magna Magazines. 12 August 2013. Retrieved 20 July 2014.