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View Media Group (VMG) is an Australian real estate digital media and technology services business comprising a suite of property technology (proptech) assets, headquartered in Melbourne.[1][2]
 | |
| Company type | Private company |
|---|---|
| Industry | Media and Information Services |
| Founded | 2022 |
| Founders | Antony Catalano Alex Waislitz |
| Headquarters | 65 Gwynne Street, , Australia |
Key people | Antony Catalano (CEO) |
| Brands | View; Beevo; Propic; AD Group; thetoday.business; |
| Website | www |
Proptech assets within the group include consumer portals (View.com.au,[3][4][5][6] & Apartments & Developments), ad tech (Acquire), lead generation, lead management services, media planning and buying (The Today Business), generative AI services (Propic) and propensity models.
History edit
View Media Group was founded in August 2022, as a privately held company previously registered as IMP[7].VMG is owned by 20 Cashews Pty Ltd, an entity which is jointly owned 50% by Antony Catalano and 50% by Alex Waislitz’s private Thorney Investment Group and the publicly listed Thorney Opportunities Ltd.[8]
In 2022 VMG acquired the proptech companies The Today Business (TTB),[9][10] and AD Group[11]
Following launch, Seven West Media via its Seven West Ventures subsidiary and ANZ Group Holdings Ltd (ANZ),[12][13][14][15][16][17] obtained equity in VMG. The combined investment from all parties saw the total cash and media spend available to VMG of over $100 million.[9]
Catalano and Waislitz also share joint ownership of Australian Community Media (ACM).[18]
In September 2023, VMG launched a real estate portal, view.com.au.[6]
References edit
- ^ "Antony Catalano, Alex Waislitz announce launch of View Media Group (VMG) and investment from Seven West Media". Canberra Times. 18 August 2022.
- ^ "Antony Catalano and Alex Waislitz announce the launch of View Media Group (VMG) and investment from Seven West Media". View Media Group (Press release).
- ^ "Catalano and Waislitz's venture set to buy out View.com.au". AFR.
- ^ "Antony Catalano's View Media Group launches real estate portal". MediaWeek. 28 September 2023.
- ^ "View Media Group launches consumer real estate portal: View". The New Daily (Press release).
- ^ a b "View Media Group launches new real estate portal to rival Domain and REA - with free listings for vendors". 7News. 27 September 2023.
- ^ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella. 5 February 2023.
- ^ "View Media Group launches and confirms investment from Seven West Media". MediaWeek. 18 August 2022.
- ^ a b "Catalano's View Media Group acquires The Today Business - AdNews". www.adnews.com.au.
- ^ "Catalano's View Media Group closes deal on proptech company, The Today Business". Mumbrella. 4 October 2022.
- ^ "Antony Catalano's View Media Group acquires apartments and developments marketing and tech company AD Group". Canberra Times. 2 November 2022.
- ^ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella. 5 February 2023.
- ^ "ANZ went house hunting at Domain, bought at View Media". AFR. 2 February 2023.
- ^ "ANZ invests in View Media Group". ANZ (Press release).
- ^ "ANZ Group Holdings Ltd (ANZ) has invested $50 million into VMG". ACM (Press release).
- ^ "ANZ boosts proptech access with $50m investment". Nextmedia.
- ^ "ANZ tips cash into Catalano's View Media as it eyes digital mortgages". SMH. 6 February 2023.
- ^ "Waislitz and Catalano's ACM investment unveiled". AFR. 8 July 2019.