The objective of online identity management is to:
1.Maximize the appearances of positive online references about a specific person, targeting not only to users that actively search for that person on any search engine but also to those that eventually can reach a person's reference while browsing the web. 2 .Build an online identity in case the person's web presence is minimal or nonexistent. 3. Solve online reputation problems. In this case, the process can also be named online reputation management. 4. To express opinions that may be unheard, if the person's reputation wasn't previously favored.
identity management can be utilized on a personal and professional level. Online identity management utilizes web presence to gain attention from potential huge clients to followers. A person managing online identity will use social media sites like Twitter, Facebook, Instagram Youtube, Snapchat, and networking sites to increase their online activity. They also use other tools like search engine optimization and advertisements to boost their audience and gain insights on their audience. Online Identity Management is most effective with the use of all social networking sites and posting frequently. This technique is used to target their audience and to make sure their audience does not miss any content. Additionally, Online Identity Management can be used to manipulate followers, viewers, and clients by using misleading or over-exaggerated information.[1]
- ^ Rosenberg, Jenny; Egbert, Nichole (October 17 , 2011). "Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of Self‐Presentation Tactics on Facebook". doi:https://doi.org/10.1111/j.1083-6101.2011.01560.x.
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