Peer review -- Jeannie edit
Hey Celina! Here's my peer review of your article. Feel free to use/not use any of my suggestions:
Perhaps title this section background The 1990s saw the rise of K-pop in China through groups like H.O.T. and SechKies, sparking China’s investment in Korea’s entertainment industry. K-pop artists have achieved considerable success in China since then: in 2005, Rain held a concert in Beijing with 40,000 people in attendance.[1] In 2010, at the 5th annual China Mobile Wireless Music Awards, the k-pop girl group Wonder Girls won an award for the highest digital sales for a foreign artist with 5 million digital downloads. [2] (Perhaps elaborate on Hallyu wave and how Korean music has become so widely accepted in China)
Perhaps title "Chinese Consumption of Korean popular culture" Most recently, China has become the South Korean entertainment industry’s biggest market for exports.[3] Twelve percent of SM Entertainment’s sales in 2015 went to China, and this number rose to 14.4 percent by the middle of 2016.[4] China has found that K-pop is a profitable investment.[5] According to Director of Communication for the Korea Economic Institute of America Jenna Gibson, sales for a certain shampoo brand rose by 630% after Super Junior endorsed it on a Chinese reality show.[5] K-pop’s popularity has also led China’s e-commerce company Alibaba to buy roughly $30 million worth of SM Entertainment’s shares in 2016 in order to help its expansion into the online music industry.[6] Legend Capital China has also invested in BTS’ label BigHit Entertainment.[5] As of the beginning of 2017, China took up around 8-20 percent of major Korean entertainment companies’ total sales.[4] Chinese entertainment companies have also claimed stakes in the industry, partially overseeing groups like EXID and T-ara or representing groups like UNIQ and WJSN, which include both Chinese and Korean members[5]
Having Chinese members in K-pop groups is one way Korean entertainment companies make K-pop more marketable and appealing in China. Other strategies include giving Korean members Chinese-sounding names, releasing songs or whole albums in Chinese, and making subgroups with members that predominantly speak Mandarin[6]—like S.M. Entertainment's EXO-M and Super Junior-M, which has had successful results on the Kuang Nan Record and CCR.
Really good research that you've done so far! If you want to expand the article, I would suggest perhaps talking about the current relationship between China and Korea and how that has affected the consumption of SK pop culture in China. You could also include a criticisms section I think if you find enough evidence regarding how Chinese citizens view the spread of Korean culture in China. Also, less importantly, you could include a couple more hyperlinks I think in your article, for example CCR which is mentioned at the end (but I'm not too sure what the abbreviation stands for)
Peer Review Samanta edit
Hi Celina, after reading your article I learned a lot about the K-Pop industry in China. I think your article can be stronger if you add some charts with data about the sales of K-Pop in China. Additionally, if this is a new article consider making sub-headings and organizing your information in sections and adding photos. For instance, when you talk about Korean idols that have received recognition maybe that could be one sub-section and then another sub-section about marketing of K-Pop idols in Chinese media. Adding pictures for the shampoo brand that was indorsed by Super Junior and infographics that show the numbers you talk about. Also consider adding hyperlinks for EXID, T-ara, Alibaba, UNIQ, WJSN, BigHit, and BTS. I am not totally sure what Kuang Nan Record and CCR are, so maybe you can add some more information about it. Overall, your article has a very objective tone and I think you present the information very well. I would also like to know more about K-Pop idols that were born in China and how they interact with both their Korean and Chinese audience (an example: Jackson from Got7). Hope my suggestions help! Good luck finishing your article.