Huck is a bi-monthly, independent surfing, skateboarding and snowboarding magazine that also features travel, fashion, film, art and music.
History edit
Huck was launched in 2006 a year after independent film magazine Little White Lies by the same publisher, The Church Of London. Former editor Vince Medeiros had previously edited Adrenalin, an adventure sports and lifestyle magazine founded by journalist, Michael Fordham.[1]
The first issue featured snowboarder, Shaun White, and had to have its release delayed by two months after burglars cleared out the magazine’s Shoreditch office, a fortnight before the original release date in May 2006.[2]
Former editor Vince Medeiros remembers:
"My first thought was 'have we backed everything up?' Fortunately, pretty much everything was recovered, either because it had been backed up, or because contributors refiled copy and images. But it was a horrible experience."
Rationale edit
Huck sets itself apart from other action sports magazines by going beyond the boundaries of surf, skate and snow, weaving travel, music, film, art and culture into its thread.
Says Vince Medeiros:
"Our readers will be part of the tribe of surf, skate and snowboard culture, but they will be people who appreciate that there are other things in life."[3]
Issues edit
Someone different from the surf/skate/snow world is featured on every cover.
Previous cover stars:
Shaun White – Issue #001
Kelly Slater – Issue #002
Terje Haakonsen- Issue #003
Tony Hawk – Issue #004
Bobby Martinez - Issue #005
Laird Hamilton - Issue #006
Victoria Jealouse – Issue #007
Bam Margera - Issue #008
Jack Johnson - Issue #009
Tom Curren - Issue #010
Scott Bourne – Issue #011
Stephanie Gilmore - Issue #012
Nicolas Muller – Issue #013
Ben Harper - Issue #014
Maya Gabeira - Issue #015
Mos Def – Issue #016
The Malloy Brothers - Issue #017
Spike Jonze – Issue #018
Awards and press edit
Huck was shortlisted for Best Designed Magazine of the Year Consumer (Over 40k) at the Magazine Design and Journalism Awards, 2008[4] and it won best cover in the Sports and Men’s category of ‘The Maggies’ Magazine Cover Awards, 2009.[5]
Creative Review blogged about Issue #018 of Huck featuring Spike Jonze, saying:
"The next issues of Little White Lies and Huck will look remarkably good on your newsagent's shelves: the magazines' covers are two parts of a single illustration by Geoff McFetridge..."[6]
The official blog associated with Where The Wild Things Are We Love You So commented on the website, huckmagazine.com, following the UK release of the film saying:
"Today is Where the Wild Things Are takeover day on the website of UK lifestyle magazine Huck! They’ve temporarily transformed the whole site to celebrate the British release of the movie, and it includes videos, exclusive interviews, rare Maurice Sendak art, a tribute to Spike’s seminal skate film, Video Days, a Wild Things drawing contest and much more! Go check it out before the wild rumpus ends."[7]
Events edit
In February 2009, Huck returned to Munich for ISPO The International Trade Fair for Sporting Goods and Sports Fashion. The stand featured artwork from Mark Taplin and custom-made Huck furniture, as well as a gaming area for Stoked, a videogame that lets you compete in an exclusive Huck event, as part of a collaboration with Destineer Studios.
Huck was approached by Destineer Studios to collaborate on their snowboarding game, Stoked, in mid-2008. It's art direction was added to a number of in-game competitions, character clothing and a custom-made signature Huck snowboard.[8]
Distribution edit
Huck magazine is available in over 700 outlets in the UK, and in thousands more globally. It can be found in bookstores such as Waterstones and WHSmith, at newsagents, airports, train stations, major European surf, skate, snow regions, in select fashion/surf/skate/snow shops, and all major trade shows and events across Europe. It is also available as an imported title in the US at Barnes & Noble and select newsagents and worldwide in Germany, Australia, Belgium, Canada, Cyprus, Poland, Portugal, Sweden, Taiwan, Hong Kong, France and Spain.
References edit
- ^ http://harpercollins.com/author/microsite/?authorid=35862
- ^ http://www.guardian.co.uk/media/2006/may/15/mondaymediasection4
- ^ http://www.guardian.co.uk/media/2006/may/15/mondaymediasection4
- ^ http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=42207
- ^ http://www.themaggies.co.uk/#
- ^ http://www.creativereview.co.uk/cr-blog/2009/october/wild-things-covers
- ^ http://weloveyouso.com/2009/12/wtwta-takeover-day-at-huck-magazine/
- ^ http://gettingstoked.com/blog/2009/07/09/stoked-makes-big-splash-ispo/