Rayan Daniyal is a Practice Leader with more than 23 years. He specialises on branding, PR and advertising as well as broadcasting. Rayan Daniyal first joined the media industry in 1995 as Channel Manager for Singapore Television Twelve where he started Prime 12 (a free to air channel that hosted Malay, Indian and foreign language programmes). Prime 12 subsequently was rebranded to become Suria and Vasantham respectively.
In 1998, Rayan then joined Burson-Marsteller (then the world's #1 PR agency) as the Singapore's Manager for Corporate Practice. 3 years later he joined Ogilvy & Mather as Senior Consultant. In 2004 Rayan established his own PR agency The Advocate Group (TAG) which quickly became one of the top local agencies. It was soon absorbed into Denstu Singapore part of the world's largest advertising network to become TAG by Dentsu. Rayan held the appointment of Director, Strategy & Client Services.
In 1995, Rayan rejoined MediaCorp to helm Suria Programming and Network Promotion as its Vice-President. 3 years later, Rayan helped won the tender to start Singapore's Malay cable channel - Sensasi (now known as Hub Sensasi, StarHub) where he remained as the Channel Consultant. With Sensasu and Suria, Rayan made history as the first and only broadcasting professional that have launched and managed both free-to-air and cable community channels.