User:OMGWiki/Monin Americas (Company)

Monin Brand History and Origins

Georges Monin founded Monin in 1912 in the heard of Bourges, France. He focused his work on exploring flavors to provide professionals with quality liqueurs. By the 1930s, Monin fruit syrup was one of the leading brands on the domestic market.

Monin Americas - Expansion into the US and beyond

In 1999, Bill Lombardo was brought on by Oliver Monin to expand and direct operations in the Western Hemisphere.

"At the time, Monin had a small presence in the Western Hemisphere. The company did some business in Canada and had an importer that lived in the Clearwater area. 'At first it was just a gentleman importing products,' Lombardo explains. 'But the U.S. market had a lot of potential'.

Flavor Innovation

When Monin was focused on launching into the US, the only syrup Americans were familiar with was maple. Monin pushed restaurants and fast food chains to give their drinks a twist:

“I said 'you have iced tea, why not make raspberry iced tea?"

According to Monin Exec Bill Lombardo, flavored coffee, smoothies and frozen lemonades at the local McDonalds is a result of the McD’s execs meeting with Monin.

Flavor Forward Process

In 2017, Monin was recognized for it’s 8 step process for directing the marketing of its products. The Flavor Forward Process involves Survey data collection#online surveys, taste tests, global insights, tracking menu offerings, demographics, combining research with input from global Beverage Innovation Directors.

Concentrated Flavor

Monin Concentrated flavor is an innovative product line that is unique to Monin. In response to the consumer trend to seek lower sugar and calorie products, each bottle is a clean label, naural, highly concentrated and unsweetened flavoring. With offerings across all taste profiles, a single pump contains flavor to transform any dish or beverage at only 10-13 calories. <ref="FSR">[4]</ref>

Locations

Clearwater, Florida - Headquarters

The first manufacturing facility in the US was built in Clearwater Florida in 1996.<ref="Business Observer"></ref>

Monin Americas Clearwater location houses a state of the art manufacturing plant, a distribution facility and the office headquarters for North America.<ref="Fox 13">[ https://www.fox13news.com/good-day/264641484-video]</ref> This facility has more than 100 employees and is also home to the Flavor Innovation Center<ref="UPA">[5]</ref> where they work to create exciting recipes and beverages that keep Monin as a global flavor leader.<ref="Mix"> [6]</ref>

Spanish Springs/Reno, NV - West Coast Operations

Monin is set to open a 100,000-square-foot facility in the Spanish Springs Business Center in 2019<ref="RGJ">[7]</ref>. It is estimated that the company’s investment is $11.8 million in capital equipment.<ref="Rev">[8]</ref>

Social Responsibility

Monin is reported to have the following commitments to social responsibility:

• Packaging is 100% [[Recycling|recyclable] and made with water-soluble soy-based ink.<ref="RGJ"></ref>

• For a decade, the company has been donating wasted syrup to feed bees, helping to combat colony collapse disorder.<ref="RGJ"></ref><ref="TampaBay1">[9]</ref>

• The company works with the EPA as a WasteWise Partner. <ref="Packworld">[10]</ref>

Awards

Top Midsize Workplaces in Tampa Bay 2019<ref="TampaBay1"></ref>

Tampa Bay’s Top 100 Workplaces 2018<ref="TampaBay2">[ https://www.tampabay.com/data/2018/04/05/tampa-bays-top-100-workplaces-2/]</ref>

2015 Manufacturers and Distributors of the Year<ref="MAF">[11]</ref>

Philanthropy Headlines

2016

• Monin funds 10 K-12 scholarships with $60,000 donation to Step Up for Students Scholarship Program <ref="Stepup">[12]</ref>

2018

• Monin donates $70,000 to Step Up For Students Scholarship program <ref="Stepup2">[13]</ref>,<ref="TBN">[14]</ref>

• SPCA Tampa Bay - A portion of December 2018 proceeds were donated to SPCA Tampa Bay <ref="Biz">[15]</ref>