Justin Matthew | |
|---|---|
| Nationality (legal) | American |
| Occupation(s) | CEO JMH Consulting, Business Manager of Household Hacker, Social Media Specialist, Influencer |
| Website | www |
Justin Matthew is an American social media specialist and consultant, creative entrepreneur, and a public speaker. Matthew is the CEO of JMH Consulting in Orlando, FL.
He is also the business manager of Household Hacker, a YouTube channel that very exemplary shows how an Internet medium can transition from a funny videos collection to an Internet entertainment and education force.
Matthew is one of the major influencers in the transition of YouTube towards a new form of an online video medium comparable to TV. With this, Justin Matthew is making history, participating in the process of lifting Internet entertainment to an equal level with the traditional media of film and television.
Matthew has also shown that social media can be a source of major revenue. Not invoking any of the known black hat marketing techniques, and without engaging into promoting get rich quick schemes, Matthew showed by example that significant revenue streams can be achieved by engaging via social media.
Education and Early Career [1] edit
Matthew did his undergraduate studies at the University of Central Florida[2], where he then became a financial ad visor for 10 years before exiting into social media in early 2010.
From 1999 to 2009, Justin Matthew was involved in the financial market area. Working at different investment firms, Matthew achieved the level of perennial top producer at each one of them. From 2003 to 2004 he was a Million dollar producer. He held the position as a senior account manager for 5 years. Having been successful in that area, Matthew decided in 2009 to re-orient himself.
Taking his experience from the brokerage industry Justin Matthew decided to start his own consulting company JMH CONSULTING INC. Matthew's company is involved in consulting on inside sales, direct sales, he does motivational speaking, and Matthews helps to turn around companies struggling financially into making profits again.
A large portfolio of contacts helped Matthew to find great success right off the bat. He expects that to continue well into the future.
Justin Matthew calls it the "chance of a lifetime" when he got the opportunity to manage one of the largest YouTube channels in the world: HouseholdHacker. In his own words, Justin Matthew describes this opportunity as "... [I] have been able to enhance greatly the network thus far. I believe Social Media and YouTube specifically is the future for many years to come.."
Professional Activity edit
As the business manager of Household Hacker LLC, Justin Matthew is actively changing the entertainment media ecosystem. [3]
Matthews is not only managing the business side of HouseholdHacker, he also participates in production and shapes the content towards a more professional side. [4]
Since March 2011, Justin Matthews has brought HouseholdHacker to being a significant enterprise, generating an undisclosed six figure plus revenue. [3]At the same time the former joke and prank channel [4] developed into a serious education resource, with teachers commenting or requesting topics.
Besides managing the HouseholdHacker, Justin Matthew's work as an influencer continues through consulting in social media, interacting other influencers, and advising providers.
How influential is Justin Matthew edit
The Internet, and especially social media applications like twitter, facebook, holds a very large amount of publicly available data. These data can be mined to create interaction profiles of individuals.
Merely posting a lot of tweets, likes, or facebook comments does not make a person an influential person. However, really influential persons do have followers who read their posts, and with whom they interact. These interactions are taken into account, and measures are taken [5] to prevent automated influences through bots, when companies like Klout, Kred, PeerIndex, [6]and CircleCount [7] try to derive a person's importance as seen on the Internet and in social media.
Taking into account that the data of Millions of social media users are analyzed, a top score in one of these ranking systems is a good indicator for a person's being a "mover and shaker" in the Internet ecosystem.
Justin Matthew ranks number six on Klout [8] which is a remarkable achievement. Matthews has a similar impressive score on Kred [9]which measures also outreach.
References edit
- ^ Matthew, Justin (undated). "Naymz Profile: Justin Matthew" (autobiography). Naymz.com. Retrieved August 27, 2012.
{{cite web}}: Check date values in:|date=(help) - ^ personal communication
- ^ a b Swift, Mike (September 20, 2011). "YouTube becomes entertainment destination". San Jose Mercury News. Retrieved August 28, 2012.
- ^ a b Eordogh, Fruszina (September 2, 2011). "Scientific Tuesdays pops, explodes, and even disappears". The Daily Dot. Retrieved August 30, 2012.
{{cite web}}: Check|authorlink=value (help); External link in|authorlink= - ^ "Peerindex Scoring | publisher - peerindex.com". undated. Retrieved August 30, 2012.
{{cite web}}: Check date values in:|date=(help) - ^ "PeerIndex Profile: Justin Matthew". peerindex.com. undated. Retrieved August 30, 2012.
{{cite web}}: Check date values in:|date=(help) - ^ "CircleCount Justin Matthew Profile Analysis". CircleCount. Retrieved August 30, 2012.
- ^ "Klout". klout.com. undated. Retrieved August 30, 2012.
{{cite web}}: Check date values in:|date=(help) - ^ Roberts, Shawn (May 22, 2012). "Kred Influencers: Justin Matthew" (interview). Kred. Retrieved August 27, 2012.
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External links edit