Mwebya Fred (Born 28 March 1989), also known as Ugaman, is a Ugandan Ecommerce blogger and social media personality. In 2009, he started a blog called Mind Leaders Uganda which later changed to Tout Media Uganda upon registration as a company under Tout Group Uganda Limited. Mwebya Fred is one of Uganda's most sought after social media personalities with a very strong influence on Ugandan Twitter. In 2010 he created content for Jumia which was then one of the newest players in the Ecommerce industry in Uganda and in East Africa at large, he also created content for PC Tech Magazine between 2013 to 2015. In 2015 he was featured in one of Africa's most prominent Digital Magazines The Continent Magazine ( https://issuu.com/thecontinentmag/docs/the_continent_magazine_q415 ). Mwebya Fred has also been featured in several Ugandan News Papers including the Observer News Paper and the Kampala Sun a Ugandan Tabloid.