Grounded Goodness is a division of 1st Choice Graphics, based in St. Brieux, Saskatchewan, Canada. Grounded Goodness' mission is to 'spread kindness'; they do this primarily through their events, products, and community presence.

The business was initially created in 2015 by Amanda Perrot. Currently, Grounded Goodness manufactures decals and apparel, and are looking to create digital products.

With a focus on building community and connection, Grounded Goodness promotes positivity and self-growth through fun products and events.