Ten Cent Beer Night was a Major League Baseball (MLB) promotion on Tuesday, June 4, 1974, at Cleveland Stadium in Cleveland, Ohio.

Background edit

Discount beer promotions edit

During the 1969 Texas League season, the Albuquerque Dodgers, a minor league baseball team affiliated with the Los Angeles Dodgers, began holding promotional events where beer cost 10 cents per 12 ounces (340 g).[1] These Ten Cent Beer Nights were popular among fans,[2][3] and Ten Cent Beer Nights were one of several promotional events that the Albuquerque Dodgers retained in 1970 to boost attendance at Albuquerque Sports Stadium.[4] The Dodgers soon became known for their promotional events, which also included baseball bingo and "must win" nights, fans would receive free tickets for every game until Albuquerque won.[5]

In 1971, the Milwaukee Brewers of Major League Baseball (MLB) responded to lagging attendance by hosting their own Ten Cent Beer Night for their June 18 game against the Oakland Athletics. The event was met with support from team president Bud Selig, who procured over 1,000 bottles of craft beer from local breweries.[6][7] Although the front office believed that the promotion would sell out Milwaukee County Stadium,[8] inclement weather stifled ticket sales,[9] fights broke out in the stands, and several attendees were arrested for public intoxication.[10]

Rangers–Indians rivalry edit

Event edit

Aftermath edit

Legacy edit

Game result edit

Line score edit

June 4, 1974 8:05 p.m. (EDT) at Cleveland Stadium[11]
Team 1 2 3 4 5 6 7 8 9 R H E
Texas Rangers 0 1 1 1 0 2 0 0 0 5 9 1
Cleveland Indians 0 0 0 1 0 2 0 0 2 5 12 0
Home runs:
TEX: Tom Grieve 2 (5)
CLE: None
Attendance: 25,134
Umpires: HP – Larry McCoy, 1B – Joe Brinkman, 2B – Nick Bremigan, 3B – Nestor Chylak
Notes: Umpires declared that Texas won by forfeit after outfielder Jeff Burroughs was attacked by fans.
Boxscore

Box score edit

See also edit

Notes edit

References edit

  1. ^ "Albuquerque Dodgers begin 12-game stand". The Santa Fe New Mexican. July 11, 1969. p. 11. Retrieved July 26, 2022 – via Newspapers.com.
  2. ^ Salazar, Carlos (July 16, 1969). "A Spectacular 10-Run Climax". The Albuquerque Tribune. p. E1. Retrieved July 26, 2022 – via Newspapers.com.
  3. ^ Salazar, Carlos (September 6, 1969). "Skywriter Likes Rudy; Blaney Makes Hit, Too". The Albuquerque Tribune. p. B1. Retrieved July 26, 2022 – via Newspapers.com.
  4. ^ "Minors Promoting But Fans Missing". The Miami Herald. Associated Press. May 10, 1970. p. 4F. Retrieved July 26, 2022 – via Newspapers.com.
  5. ^ Smith, Russ L. (September 20, 1970). "Unique Gimmicks Hike Attendance". The Waterloo-Cedar Falls Courier. p. 24. Retrieved July 26, 2022 – via Newspapers.com.
  6. ^ "Likely Combination: Brewers, 10c Beer". The Tampa Tribune. Associated Press. June 2, 1971. p. 2C. Retrieved July 26, 2022 – via Newspapers.com.
  7. ^ "Ashe enjoys 'amateur' riches". The Albuquerque Tribune. Associated Press. June 2, 1971. p. C3. Retrieved July 26, 2022 – via Newspapers.com.
  8. ^ "Ten-Cent Beer Night May Fill Stadium". The Marshall News Messenger. Associated Press. June 13, 1971. p. 6B. Retrieved July 26, 2022 – via Newspapers.com.
  9. ^ "Playing Pool and Putting Keeps Lady From Seattle Occupied". Los Angeles Times. July 1, 1971. p. 2-3. Retrieved July 26, 2022 – via Newspapers.com.
  10. ^ Pave, Marvin (July 2, 1971). "Yankees' Blomberg perils Hub delis". The Boston Globe. p. 27. Retrieved July 26, 2022 – via Newspapers.com.
  11. ^ a b c d e "Texas Rangers at Cleveland Indians Box Score, June 4, 1974". Baseball-Reference.com. Retrieved July 26, 2022.

External links edit