Original Topic: Targeted advertising
Social media targeting edit
The Facebook recruitment advertisement is offers wider and cost-effective research compared with newspaper advertisement. For instance, the recruitment was conducted by the United States in 2015 to recruit survey participant about smokers.[1] The company recruited smokers through people's profile information, such as location, area of interest, ages, and occupation. They yielded 56,621 viewed within the 18-day campaign. The 1.97% of viewer(1121) clicked the advertisement to the recruitment poster at a cost of $1.51 per a survey, 37.7% of participants(423) finished the full survey. Also, when people were recruited it took way less time because company already have collected people's information through Facebook. One the other hands, the newspaper recruited 30 participants in 3-day advertisement, but only 10 out of 30 participants completed the survey. The cost for recruitment was $40.80 per one complete survey.[1] Also, newspaper advertisement have ask people 's name, age, and occupation through additional surveys, which was not required in Facebook recruitment. Likewise, Facebook advertisement have much lower cost for advertisement and more less time consuming.[1]
Reference edit
- ^ a b c Carter-Harris, Lisa; Bartlett Ellis, Rebecca; Warrick, Adam; Rawl, Susan (2016-06-15). "Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research". Journal of Medical Internet Research. 18 (6): e117. doi:10.2196/jmir.5502. ISSN 1438-8871. PMC 4927805. PMID 27306780.
{{cite journal}}: CS1 maint: PMC format (link) CS1 maint: unflagged free DOI (link)