Needs editing edit
8.2.2011: The first two paragraphs read like translations from another language, contain strangely-worded assertions and are hard to follow.
Science journalism is a branch of journalism that uses the art of reporting to convey information about science topics to a public forum. (Better: Science journalism conveys reporting about science to the public.) The communication of scientific knowledge through mass media requires a special relationship between the world of science and news media, which is still just beginning to form.(What does this even mean? Says who?)
Developing quickly is a new relationship between intercommunications, between scientists, and global communications, with a general target audience. (That's nice, but says who? And what does this even mean?) The new advantage for this comes for invitational marketing as opposed to traditional interruption marketing. (The source for this confusing salad of terms -- "invitational marketing" -- is a press release about fashion design)
I would rewrite this:
Science journalism conveys reporting about science to the public. The field typically involves interactions between scientists, journalists and the public, and is still evolving.
--Dan Vergano (talk) 21:54, 2 August 2011 (UTC) Dan Vergano (talk)