Ethics : The study of the effects of moral principles and standards on human conduct. Business ethics deal with ethics in business, and with the constant process of optimizing profitability in the context of what is right and what is wrong.

Types of Ethics:

   Deontology
   Utilitarianism
   Virtue ethics

Virtue ethics:Virtue ethics is a broad term focus on the role of character and virtue in moral philosophy rather than either doing one’s duty or acting in order to bring about good consequences. A virtue ethicist is likely to give you this kind of moral advice: “Act as a virtuous person would act in your situation.”