Alpine Mauve was a very light purple/lilac produced by the Standard Triumph motor company. The colour was introduced to coincide with the launch of the Triumph Herald in 1959. The colour was part of a series of pastel colours, including Powder Blue and Yellow; very similar to Powder Blue, Alpine Mauve was discontinued in 1961 before the secondary launch of the Herald, the new 1200 range. Triumphherald.com