Tilo Bonow (born January 7, 1980, in Potsdam) is a German tech investor and entrepreneur.[1] He is the founder and CEO of the communications agency Piabo and a speaker at Startup and tech conferences.[2][3] He is considered a digital pioneer in the Business and Startup world.[4]

Tilo Bonow
Born (1980-01-07) 7 January 1980 (age 44)
NationalityGerman
Occupation(s)Tech investor, entrepreneur

Career edit

Early career and founding Piabo edit

From 2002 to 2006, Bonow was Head of Corporate Communications at Jamba! where he worked with the Samwer brothers.[5][6][7] Prior to joining Jamba, he worked at the advertising agency O.T.W. and as a freelance consultant in the field of online marketing.[8]

In 2006, Bonow founded Piabo, a Berlin-based PR agency specializing in tech companies, which is now one of the market leaders in Europe.[2][9] His portfolio includes companies such as Tinder, GitHub, Shopify, Stripe, Silicon Valley Bank, wework, Samsung, and BMW.[1][10] Initially, Bonow was active with Piabo in Europe, then also in North America - especially the Silicon Valley - until he began to expand into China in 2015.[11]

Investor edit

Bonow is an investor in and advisor to various venture capital companies. His focus is on Startups with a tech focus. He primarily supports European companies financially and with his business expertise.[3]

He has been an investor in Cavalry Ventures since its founding in 2016.[12] He is also an investor in 500 Startups[13] and serves as a member of the investment committee at 3VC (formerly Capital 300).[citation needed] He has invested with Cocoon Capital Management, a Singapore-based venture capital firm, and Unlock Venture Partners, a Seattle-based venture capital firm.[14] In 2019, he began investing with Headline (formerly Infinity Ventures), a Japanese VC firm.[13][15]

Speaker edit

Bonow is a regular speaker at tech conferences, such as the NOAH Conference in London and Berlin,[16][17] the Mobile World Congress in Shanghai and Barcelona, the Bits & Pretzels Conference in Munich, the Digital Life Design (DLD) Conference, the Plug & Play Conference, and at The Next Web in Amsterdam.[1][18][19]

In April 2021, he spoke at the online EU Startup Summit.[20]

In 2020, Bonow spoke at Chatbot Summit, a conference specializing in conversational A.I. (artificial intelligence), among other events.[21] In November 2020, he was a speaker at Ecosummit[22] and in December 2020, he was a keynote speaker at Uppstart, a Swedish tech startup conference.[23] Furthermore, he was an invited speaker as a scene expert at the NEXT Conference in Hamburg[24] and at the German Tech Conference 2020.[25] In 2017, he spoke at the Startupnight conference.[26] In July 2014, he was a speaker at DLDwomen in Munich.[27]

Other membership and engagements edit

Since 2013, Bonow has been a mentor at Microsoft Ventures Accelerator Berlin and at Axel Springer Plug & Play Accelerator, a joint venture.[14] [28] Since August 2014, he has served as an advisor at IBM Smart Camp, a global program that brings together entrepreneurs, investors, and mentors.[29] IBM Smart Camp is headquartered in Waltham, Massachusetts.[30] He is also a mentor at ProSiebenSat.1 Accelerator[31] and APX, the joint start-up program of Porsche and Axel Springer Verlag.[29]

Publications edit

  • Light your fire! Personal Branding für Macher:innen und Visionär:innen. BusinessVillage, Göttingen 2021, ISBN 9783869805788.
  • Do-it-yourself branding: Do-it-yourself-Markenbildung: eine Bedienungsanleitung. In: Stefanie Hoffmann-Palomino, Christine Kirbach, Bianca Praetorius (eds.): The LEAN BACK Perspective. Springer, Wiesbaden 2017, ISBN 9783658139247, pp. 339-348.

References edit

  1. ^ a b c "Tilo Bonow". UPPSTART ONLINE 2021. Retrieved 2021-08-21.
  2. ^ a b "These are the top Berlin tech PR agencies for startups in 2020 | Silicon Canals". Retrieved 2021-09-06.
  3. ^ a b Kreder, Christiane (2020-06-27). ""Wir haben auch hier tolle Gründer, aber wen kennt man da?"". Capital.de (in German). Retrieved 2021-08-21.
  4. ^ Hilbrecht, Hannes. "Wie sieht das Büro im Jahr 2030 aus?". inperspective.palmberg.de (in German). Retrieved 2021-09-06.
  5. ^ SPIEGEL, Christian Stöcker, DER. "PR-Problem für Klingeltonhändler: Blogger heizen Jamba ein". www.spiegel.de (in German). Retrieved 2021-08-21.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. ^ "Warum Personal Branding mehr als ein Buzzword ist". t3n Magazin (in German). Retrieved 2021-08-21.
  7. ^ Niggemeier, Stefan. "Handy-Downloads: Jedes Tönchen ein Milliönchen". FAZ.NET (in German). ISSN 0174-4909. Retrieved 2021-09-06.
  8. ^ "Jamba ernennt Tilo Bonow zum Manager Corporate Communications" (in German). Retrieved 2021-09-06.
  9. ^ Holzmeier, Frauke (2020-06-24). "Warum sind deutsche Startups unsichtbar?". n-tv.de (in German). Retrieved 2021-08-21.
  10. ^ "Daniela Harzer soll als COO positive Energie zu Piabo PR bringen". kress (in German). 2020-09-09. Retrieved 2021-08-21.
  11. ^ Hilbrecht, Hannes. "Deutschland muss schneller werden | GrowSmarter". www.growsmarter.de (in German). Retrieved 2021-08-21.
  12. ^ Jun 2016, Caspar Tobias Schlenk 03 (2016-06-03). "Sechs Szene-Köpfe gründen den Fonds Cavalry Ventures". Business Insider (in German). Retrieved 2021-08-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ^ a b "Investors say 'capital winter' will prune China's overheated tech sector · TechNode". TechNode. 2019-06-04. Retrieved 2021-08-21.
  14. ^ a b "Ten minutes with Tilo Bonow, Founder & CEO of PIABO". The PHA Group. Retrieved 2021-09-06.
  15. ^ "Infinity Ventures and e.ventures Are Rebranding Under New Name Headline | Media Outreach". Retrieved 2021-09-06.
  16. ^ "NOAH Conference 2016" (PDF). Retrieved 2021-09-06.
  17. ^ "Tilo Bonow to Speak at the NOAH Conference 2014". presseportal.de. Retrieved 2021-09-06.
  18. ^ "TNW2021 - Speakers". TNW Conference 2021. Retrieved 2021-09-06.
  19. ^ "Interview mit Tilo Bonow, Founder & CEO von PIABO PR". brutkasten (in German). Retrieved 2021-09-06.
  20. ^ Ohr, Thomas (2020-03-02). "Tilo Bonow, founder and CEO of PIABO, will speak at the EU-Startups Summit on the do's and don'ts of storytelling and PR for startups". EU-Startups. Retrieved 2021-09-06.
  21. ^ "Tilo Bonow". ChatbotSummit. Retrieved 2021-09-06.
  22. ^ "Ecosummit Zoom 3 November 2020 - ECOSUMMIT - Smart Green Business Network and Conference". Retrieved 2021-09-06.
  23. ^ "How To Do Startup PR When Scaling". UPPSTART ONLINE 2021. Retrieved 2021-09-06.
  24. ^ "Tilo Bonow". NEXT Conference. Retrieved 2021-09-06.
  25. ^ "PR can Define Your Finest Hour – PR Do's and Don'ts (especially NOW!)". German.tech. Retrieved 2021-06-09.
  26. ^ "Tilo Bonow". Startupnight. Retrieved 2021-09-07.
  27. ^ "Tilo Bonow (piabo) during the workshop "Personality PR" of the DLDwomen (Digital-Life-Design) Conference at Haus der Kunst in Munich, Germany". Alamy. Retrieved 2021-09-06.
  28. ^ "Mentors". Axel Springer Plug and Play Accelerator. Retrieved 2021-09-07.
  29. ^ a b "Tilo Bonow | AngelList".
  30. ^ "Ibm Smartcamp".
  31. ^ "Tilo Bonow « PR Pro, Speaker + Moderator, Mentor + Business Angel". Tilo Bonow. Retrieved 2021-09-07.

External links edit