Talk:Zubaz

Road Warrior Involvement

How much of of Zubaz was Dan Stock and Bob Truax, and how much was Mike Hegstrand and Joe Laurainitis (The Road Warriors)?

Forbes article from 1991 here.

It would appear that the Road Warriors were primarily focused on the marketing of the pants. Warrior Distribution Company is credited with registering the trademark on Zubaz, but that has since moved ownership to Zubaz LLC. Zubaz LLC is in Connecticut and appears to be working a comeback http://www.startribune.com/local/east/16943196.html . I couldn't find the Minnesota records regarding who actually owned Warrior Distribution Company, so I don't know if Hawk and Animal were more involved in the early business process.

It does beg the question of whether or not Hegstrand and Laurainitis should get credit for helping to develop the brand and build its popularity. Since its pretty clear that without some kind of initial push, they wouldn't have developed into the national brand that they were before falling apart financially.

Added image

bllix 06:32, 27 May 2006 (UTC)

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BetacommandBot (talk) 03:19, 12 February 2008 (UTC)