Talk:Guerrilla marketing/Archives/2017

Topic Paragraphs Need Language Cleanup

In the spirit of commenting on the content but not the contributor(s) or editor(s) and acknowledging Wikipedia’s declaration of the article’s issues, the very first impression one receives of it is fostered by the topic paragraphs which present as though written by someone for whom English is a second language. Laudable, indeed, to have a second language or more, which I don’t. Nevertheless, I can’t imagine any discriminating reader struggling past those paragraphs to the meat of the article, so ragged are they.
I recommend a skilled editor well versed in English spend a few minutes on language cleanup in those paragraphs (and, of course, if necessary, throughout the article). I’m not volunteering because another editor or whatever he was, long ago and against Wikipedia’s policies, deleted an article upon which I had lavished considerable editing of exactly the sort needed here. (I learned a valuable lesson. Not sure anyone else did.) Jimeffindandy (talk) 03:00, 5 March 2016 (UTC)

Here's are some suggested edits for the first two paragraphs. I've left in the comments about Levinson--my objective was simply to solve some of the stylistic problems:

Guerrilla marketing is an advertisement strategy to promote products or services in an unconventional way on a minimal budget, leveraging energy and imagination to focus the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible.[1] Guerrilla marketing typically takes place exclusively in public places such as shopping centers, parks or beaches.[2]

Guerrilla marketing arose as media has shifted from traditional to more online and electronic media. It is a concept that was created by Jay Conrad Levinson when he wrote the book Guerrilla Marketing in 1984. Guerrilla marketing provides an alternative strategy to traditional print, radio and television channels, often taking the consumer by surprise to make a big impression about the brand (What is Guerrilla Marketing, 2015). This, in turn, creates buzz about the brand or product being marketed, increasing engagement with the product or service. Guerilla marketing efforts are designed to create a memorable experience for the consumer, increasing the likelihood that a consumer, or someone who interacted with the campaign, will share their experience via word of mouth.

Crazybilly (talk) 15:50, 6 July 2017 (UTC)

External links modified

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