Notes on where to take this article edit

  • Make Description more generic
  • Broaden Trends

Possible themes and issues edit

  • Cannibalisation (vs traditional stores), polarisation (traditional vs clicks&bricks vs dark deliveries vs convenience stores) and fragmentation by type of product or by time (after work shoppers; heavy bulky items)
  • Marketing challenges – getting to know the customer, Impulse buys
  • Profit margins (traditional vs clicks&bricks vs dark deliveries)
  • First mover advantage (re: Tesco vs Morrisons)

Resources edit