As stated in the English Wikipedia's neutral point of view policy, "Neutrality requires that each article or other page in the mainspace fairly represents all significant viewpoints that have been published by reliable sources, in proportion to the prominence of each viewpoint in the published, reliable sources." The prominence among individual editors or the general public is not considered relevant. This article, like all articles, should include all relevant facts, opinions, praise and criticism that can be verified in reliable sources according to their prominence.
- Why does this article contain so many criticisms of breast cancer awareness?
- These criticisms are prominent in the published reliable sources about the breast cancer movement. Many scholars and mainstream media have heavily criticized prominent aspects of the modern breast cancer awareness movement, including:
- non-profit organizations that solicit donations "for research" or "for the cure" but actually spend the money mostly on non-research purposes, like support groups or advertisements;
- businesses that sell cancer-themed items to "support breast cancer" without disclosing how little is ultimately donated;
- media-driven stereotypes of women, especially the use of sex to promote breast cancer awareness and the reinforcement of the idea that breast cancer matters because it reduces women's sex appeal;
- healthcare businesses that have over-sold the benefits of screening mammograms and downplayed its harms; and
- people who expect women with breast cancer to behave a particular way, such as to act brave even when they are feeling very frightened.