Wikipedia

Syagnik Banerjee

Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research,[1][2] the Journal of Public Policy and Marketing,[3] and the Harvard Business Review.[4] His works have been cited more than 800 times in academic journals.[5] He is also known for co-authoring the book M-Powering Marketing in a Mobile World.[6]

Syagnik Banerjee
NationalityIndian & American
Occupation(s)Scholar, author, professor
Academic background
EducationPresidency University, Kolkata (BSc)

International Management Institute- New Delhi(MBA)

University of Rhode Island (PhD)
Academic work
Main interestsMarketing, data science, public policy

Education edit

Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island.[7][8]

Career edit

Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group.[9]

In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor.  Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile  marketing at Northwestern.[8][7]

He also became an associate professor at the University of Michigan-Flint  in 2014 and a professor of marketing in 2020.[10]  As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS).[11]

Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus.[12]

Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing.[7]

Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia.[6] Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives.[13]

Banerjee has also written as a contributor for The Economic Times[14][15][16] and Inside Sources.[17]

Scholarly Contributions edit

Banerjee has contributed towards research on the effectiveness of Location Based Advertising,[18] measurement of Location Privacy[19] and detection of Advertising Fraud using location data.[20]

Selected publications edit

  • Banerjee, S. S., & Dholakia, R. R. (2008). Mobile advertising: does location based advertising work?. International Journal of Mobile Marketing.[21]
  • Banerjee, S., & Yancey, S. (2010). Enhancing mobile coupon redemption in fast food campaigns. Journal of Research in Interactive Marketing.[22]
  • Banerjee, S. S., & Dholakia, R. R. (2012). Location‐based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing, 6(3), 198-214.[23]
  • Poddar, A., Foreman, J., Banerjee, S. S., & Ellen, P. S. (2012). Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products. Journal of Business Research, 65(10), 1500-1506.[24]
  • Banerjee, S., Hemphill, T., & Longstreet, P. (2018). Wearable devices and healthcare: Data sharing and privacy. The Information Society, 34(1), 49-57.[25]
  • Banerjee, Syagnik (2019), “Geosurveillance, Location Privacy, and Personalization,” Journal of Public Policy & Marketing, 38 (4), pp: 484–99.[26]

Bibliography edit

  • Banerjee, S., Dholakia, R. R., Dholakia, N. (2017). M-Powering Marketing in a Mobile World. United States: Business Expert Press. ISBN 9781631570049
  • Banerjee, S. S., & Lennon, M. M. (2006). India: The Awakening of M-Commerce. In N. Dholakia, M. Rask, & R. Dholakia (Ed.), M-Commerce: Global Experiences and Perspectives (pp. 133–156). IGI Global ISBN 9781591403173

References edit

  1. ^ Banerjee, Syagnik; Xu, Shichun; Johnson, Scott D. (2021-06-01). "How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy". Journal of Business Research. 130: 398–404. doi:10.1016/j.jbusres.2020.02.042. ISSN 0148-2963. S2CID 216458506.
  2. ^ Banerjee, Syagnik; Poddar, Amit (2021-06-01). "Run-of-the-Mill or Avant Garde? Identifying restaurant category positioning and tastemakers from digital geo-location history". Journal of Business Research. 130: 436–443. doi:10.1016/j.jbusres.2020.01.060. ISSN 0148-2963. S2CID 214414661.
  3. ^ Banerjee, Syagnik (July 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. S2CID 201333801.
  4. ^ Sultan, Fareena; Banerjee, Syagnik (Sy) (2018-06-12). "Enhancing Customer Insights with Public Location Data". Harvard Business Review. ISSN 0017-8012. Retrieved 2022-12-30.
  5. ^ "Sy Banerjee". scholar.google.com. Retrieved 2022-12-30.
  6. ^ a b Banerjee, Syagnik; Dholakia, Ruby Roy; Dholakia, Nikhilesh (2017-11-21). M-Powering Marketing in a Mobile World. Business Expert Press. ISBN 978-1-63157-004-9.
  7. ^ a b c "UM-Flint". directory.umflint.edu. Retrieved 2022-12-30.
  8. ^ a b Stukent (2014-11-25). "Professor of the Month: Syagnik Banerjee". Stukent. Retrieved 2022-12-30.
  9. ^ "About the Authors". igi-global.com. 2006. Retrieved 2022-12-30.
  10. ^ "PROMOTION RECOMMENDATION" (PDF). umich.edu. 2020-05-21. Retrieved 2022-12-30.
  11. ^ "Syagnik Banerjee". MIDAS. Retrieved 2022-12-30.
  12. ^ "Smartphone App to Make UM-Flint Campus Life a Little Easier". UM-Flint NOW. 2010-10-08. Retrieved 2022-12-30.
  13. ^ Nikhilesh, Dholakia; Morten, Rask; Roy, Dholakia, Ruby (2006-03-31). M-Commerce: Global Experiences and Perspectives: Global Experiences and Perspectives. Idea Group Inc (IGI). ISBN 978-1-59140-317-3.{{cite book}}: CS1 maint: multiple names: authors list (link)
  14. ^ "View: Making sense of the standoff between govt and WhatsApp over new IT rules". The Economic Times. 2021-05-28. ISSN 0013-0389. Retrieved 2023-02-08.
  15. ^ "View: Social media firms are not digital media companies. The new IT guidelines fail to get this fact". The Economic Times. Retrieved 2023-02-08.
  16. ^ "View: Facebook's monopolistic behaviour needs to be viewed through a new anti-competition lens". The Economic Times. Retrieved 2023-02-08.
  17. ^ Banerjee, Syagnik (2020-10-16). "Big Tech's Collision With Big Government". InsideSources. Retrieved 2023-02-08.
  18. ^ Banerjee, Syagnik (Sy); Dholakia, Ruby Roy (2008). "Mobile Advertising: Does Location Based Advertising Work?". Rochester, NY. SSRN 2135087. {{cite journal}}: Cite journal requires |journal= (help)
  19. ^ Banerjee, Syagnik (October 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. ISSN 0743-9156. S2CID 201333801.
  20. ^ Poddar, Amit; Banerjee, Syagnik; Sridhar, Karthik (2019-04-24). "False advertising or slander? Using location based tweets to assess online rating-reliability". Journal of Business Research. 99: 390–397. doi:10.1016/j.jbusres.2017.08.030. ISSN 0148-2963. S2CID 3316841.
  21. ^ Banerjee, Syagnik (Sy); Dholakia, Ruby Roy (2008). "Mobile Advertising: Does Location Based Advertising Work?". Rochester, NY. SSRN 2135087. {{cite journal}}: Cite journal requires |journal= (help)
  22. ^ Banerjee, Sy; Yancey, Scott (2010-01-01). "Enhancing mobile coupon redemption in fast food campaigns". Journal of Research in Interactive Marketing. 4 (2): 97–110. doi:10.1108/17505931011051650. ISSN 2040-7122. S2CID 168095825.
  23. ^ Banerjee, Syagnik (Sy); Roy Dholakia, Ruby (2012-01-01). Dix, Steve; Ferguson, Graham (eds.). "Location‐based mobile advertisements and gender targeting". Journal of Research in Interactive Marketing. 6 (3): 198–214. doi:10.1108/17505931211274679. ISSN 2040-7122. S2CID 144587234.
  24. ^ Poddar, Amit; Foreman, Jeff; Banerjee, Syagnik (Sy); Ellen, Pam Scholder (2012-10-01). "Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products". Journal of Business Research. Fashion Marketing and Consumption of Luxury Brands. 65 (10): 1500–1506. doi:10.1016/j.jbusres.2011.10.017. ISSN 0148-2963. S2CID 145158918.
  25. ^ Banerjee, Syagnik (Sy); Hemphill, Thomas; Longstreet, Phil (2018-01-01). "Wearable devices and healthcare: Data sharing and privacy". The Information Society. 34 (1): 49–57. doi:10.1080/01972243.2017.1391912. ISSN 0197-2243. S2CID 3826237.
  26. ^ Banerjee, Syagnik (October 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. ISSN 0743-9156. S2CID 201333801.
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