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The Society of American Florists (SAF) is a national US trade association representing floristry in the United States (US). Retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students, and allied organizations are members.
| Predecessor | American Association of Nurserymen, Florists and Seedsmen |
|---|---|
| Formation | January 1884 |
| Type | NGO |
| Legal status | Trade Association |
| Purpose | SAF provides marketing, government advocacy, industry intelligence and best practices information for participants in the U.S. floral industry. |
| Location |
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Chairperson | Bill LaFever, PFCI |
President | Chris Drummond, AAF, PFCI |
President-Elect | Michelle Castellano Keeler, AAF |
Executive Vice President & CEO | Kate F. Penn |
Key people | Jenny Scala, Laura Weaver, Sheila Santiago, Joe Aldeguer, Jenester A. Corbin, Lynn Craig, Kimberly A. Hay CCSP, Claire Marwitz, Katie Savage, Mary Westbrook |
Staff (2019) | 14 |
Volunteers (2019) | 50+ |
| Website | safnow |
Mission statement edit
The Society of American Florists provides marketing, government advocacy, industry intelligence, and best practices information for participants in the US floral industry.
Boards and councils edit
The volunteer leaders of SAF serve on a number of councils and committees.
Board of directors edit
The SAF Board of Directors makes key decisions that provide guidance for SAF programs. It is composed of an executive committee and a board of directors. The current chairperson is Bill LaFever, PFCI. The President is Chris Drummond, AAF, PFCI. The Executive Vice President and CEO is Kate F. Penn.
Growers Council edit
The Growers Council represents the needs of the grower industry segment within the Society of American Florists. The current chairperson is Jamie Kitz, AAF.
Retailers Council edit
The Retailers Council represents the needs of the retailer industry segment within the Society of American Florists. The current chairperson is Kaitlin Radebaugh, AAF.
Wholesalers Council edit
The Wholesalers Council represents the needs of the wholesale industry segment within the Society of American Florists. The current chairperson is Oscar Fernandez..
Other Joint Councils & Committees edit
Awards Committee, Consumer Joint Council, Convention Task Force, Government Joint Council, Member Joint Council, and PFCI Board of Trustees
Events and education edit
SAF offers florists a number of professional development programs and related events that provide education and networking opportunities.
Annual convention edit
Each year, SAF holds an annual convention, usually in August or July, that lasts several days and includes educational programs covering all aspects of the floral industry.
Congressional Action Days edit
Each year in March, SAF members come to Washington, U.S., to learn more about the state of the industry.
1 – Day Profit Blast edit
This relatively new format brings four sessions in a single day to different cities throughout the US.
Certifications edit
SAF offers two different certifications for achievement in and contribution to the floral industry.
American Academy of Floriculture (AAF) edit
AAF certification recognizes industry members who meet the highest standards of service to the floral industry and their communities. Established in 1965, nomination and acceptance into the Academy are open to qualified persons in all segments of the industry. AAF members include retailers, wholesalers, growers, educators, scientists, designers, and more.
Professional Floral Communicators – International (PFCI) edit
PFCI is awarded to the best floral educators in the industry. PFCI are accepted only after a rigorous screening process and peer review and are able to speak authoritatively about industry topics such as the principles and elements of floral design, the care and handling of flowers and plants, and effective business management techniques.
Membership edit
SAF recognizes and welcomes four main types of members: retail florists, growers, wholesalers/importers, and suppliers. There are also additional categories for students, educators, state floral associations, and independent designers. Fees depend on segment and annual revenue.
References edit
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
- ^ SAF Honors Our Industry’s Best, Florists' Review Magazine
- ^ Society Of American Florists Hires New Lobbyist, Greenhouse Grower Magazine.
- ^ SAF Campaign Promotes Flower Buying And Sharing, Florists' Review Magazine
- ^ Hortica Partners with Society of American Florists to Create Association Health Plan Exclusively for It’s [sic] Members, hortica.com
- ^ Society of American Florists (SAF), FloristWare Industry Resource Guide
- ^ Records and Book Collection of the Society of American Florists, US Department of Agriculture
- ^ Meskers tabbed president of Society of American Florists, Portland Tribune
- ^ https://www.wuft.org/business-news/2024-02-13/flower-shops-affected-by-valentines-day-sales
- ^ Mobile Device Policy Case Study: Society Of American Florists, Associations Now
- ^ How To Value A Flower Shop, Forbes Magazine