Sistema Brasileiro de Televisão
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| Type | Television network |
|---|---|
| Country | Brazil |
| Availability | 94% of Brazilian territory |
| Founded |
1981 |
| Slogan | A TV mais feliz do Brasil (Brazil's happiest TV network) |
| Owner | Grupo Silvio Santos |
| Launch date | August 19, 1981 |
| Former names | TVS |
| Picture format |
480i (SD) 1080i (HDTV) |
| Official website | http://www.sbt.com.br/ |
Sistema Brasileiro de Televisão (Portuguese pronunciation: [sis'temɐ bɾazi'lejɾu 'dʒi tele'vizɐ̃w / 'ɛsi 'be 'te]), Brazilian Television System) is a Brazilian television network. It first aired in 1981, and its headquarters are based in Osasco at the CDT Anhanguera complex. SBT is owned by Silvio Santos (born Senor Abravanel) (a Brazilian TV host), and its studios are located in São Paulo.
SBT has most of its schedule dedicated to programming for children and pre-teens, and it is a popular network with young audiences. In 1998 it ran the longest children's programming block in Brazilian TV history with TV Cultura, from Sessão Desenho (a cartoon block) at 7:00 am (after the morning newscast) until 9:00 pm (when the children's telenovela Chiquititas ended). SBT promoted the 14-hour block as "SBT Kids".
While most TV stations in Brazil depend on domestic productions, SBT relies on imports (mainly from Mexico and the U.S.). For more than 20 years, El Chavo del Ocho (shown in Brazil as Chaves) was one of the station's most popular programs. The network has an agreement with Warner Brothers, giving it an exclusivity deal for its sitcoms, dramas and films.
Mexican telenovelas have been a staple on SBT, reaching their peak during the early 1990s with the child-oriented Carrusel, La Usurpadora, El Privilegio de Amar and Luz Clarita and the popular "María trilogy" (María Mercedes, Marimar and María la del Barrio). Compared to subdued Brazilian telenovelas, Mexican soaps are considered tacky and exaggerated.
Other 1990s hits included Domingo Legal (Cool Sunday) (a Sunday variety show which was SBT's highest-rated program, surpassing TV Globo), and the network was the most popular channel in Brazil for hours at a stretch. Domingo Legal was criticized for its sensationalism, and its ratings began to fall after the Primeiro Comando da Capital (PCC) scandal (see below); the show often ranks second in the ratings. Other popular programs included Show do Ratinho (Ratinho's Show, with a similar format to The Jerry Springer Show), Show do Milhão (The Million Show, similar to Who Wants to be a Millionaire?) and Chiquititas, popular with children. For over 20 years SBT held second place in the Brazilian television ratings (behind Rede Globo), but in February 2007 it was outpaced by Rede Record for the first time in São Paulo.
Since their 1990s peak in popularity, Mexican telenovelas have been steadily declining in the ratings; the last popular Mexican soap operas were Carita de Ángel in the early 2000s and Rebelde in 2006. In 2001, SBT began remaking Mexican soaps with Brazilian actors. The first soaps (Picara Sonhadora and Marisol) did fairly well in the ratings; however, later soaps (Cristal, Os Ricos Também Choram and Maria Esperança, a version of the popular Maria Mercedes) were less popular.
In addition to Mexican soaps and their remakes, the channel also airs cartoons mornings and programs such as Ídolos (a Brazilian version of American Idol which later moved to TV Record), a Brazilian version of Supernanny, a version of Deal or No Deal (presented by Silvio Santos, who also presents many network programs), talent shows and a dating show. The network also airs movies and A Praça é Nossa (a long-running, popular comedy program).
History
Before SBT
Rede Tupi, channel 4 in São Paulo, began operations in 1950. In 1962 (when he began his first TV program), Silvio Santos produced his own programs on Tupi, TV Paulista and on Rede Globo beginning in 1965. Soon, he owned his own TV station. His production company, Estudios Silvio Santos Cinema e Televisao, was successful on Tupi, Globo and (since 1972) on Rede Record (where he then owned half of the company's stock).
In 1976, with help from humourist and friend Manoel de Nóbrega (who had a show on Rede Globo and was part of Bau de Felicidade), Santos obtained a license for his own station: Rio de Janeiro's channel 11, known as "TV Studios" or "TVS". Soon after its launch, its flagship program (Programa Silvio Santos on Sundays) began. Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS). The new channel debuted on May 14, 1976, with a logo of a gold circle with the number 11 slanted in gold.
When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5. SBT was created, launching on August 19, 1981 but using the TVS name until 1990. Until the formation of SBT, the Silvio Santos Group also had a station named TVS in Nova Friburgo.
In 1978, Minas Gerais's TV Alterosa became one of SBT's broadcast-affiliate networks. Some later affiliates were adopted from Rede Tupi after its closure on July 18, 1980 by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions. When Tupi closed, Programa Silvio Santos moved to Record but continued simulcasting Sundays on TVS Channels 11 and 3. Santos began the network's expansion efforts, convincing stations to become SBT and Record affiliates.
1980s
During the 1980s SBT established itself, contracting popular hosts and airing a mix of its own and Televisa programming (especially Mexican telenovelas and comedy shows such as El Chavo del Ocho and El Chapulín Colorado). It climbed to second place in the Brazilian ratings (except in Rio de Janeiro, where Rede Manchete occupied that position).
In March 1986 the network premiered its new talk show, Hebe, with Hebe Camargo as host; the show was formerly on Rede Tupi and Rede Bandeirantes. It became one of the network's longest-running programs, running for over 24 years; the final show was at the end of 2010, when Camargo ended her contract. She had a spin-off show, Hebe por Elas (Hebe for All), during the early 1990s.
In 1987 Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers. During that year (in response to the popularity of Rede Globo's Xou da Xuxa on weekdays and Saturdays), SBT began increasing its child-oriented programming with programs such as Oradukapeta, Show Maravilha (later successful throughout South America) and the Do Re Mi series. Nearly all SBT kids' programs had female presenters (different from the format of Xou da Xuxa), because Oradukapeta was hosted by Sergio Mallandro (also a Show de Calorous judge). The network also launched its slogan "Quem procura, acha aqui", modeled on NBC's three-year "Be There" project from 1983–1985. The slogan lasted for three seasons, with a new promo each year. The theme used each year corresponded to NBC's theme for its project:
- 1983–1987: NBC's "Be There", with SBT's first installment of "QPAA"
- 1984–1988: NBC's first installment of "Let's All Be There", with SBT's second "QPAA"
- 1985–1989: NBC's second installment of "LABT", with SBT's third and final "QPAA"
Humorist Jô Soares was brought in from TV Globo in 1988, introducing a late-night talk program to Brazilian TV with his 11:30-pm show entitled Jô Soares Onze e Meia. Also signed was Boris Casoy, who became the first news anchor in Brazil with his TJ Brasil newscast (which succeeded Noticentro, the network's first newscast with Antonio Casale).
In 1988, Santos prevented host "Gugu" Liberato from signing with Globo after Liberato hosted SBT's Viva a Noite since 1986. This was widely seen as indicative that Gugu would be Santos' successor on Sunday afternoons, reinforced by the extended timeslot of Gugu's program Domingo Legal. Programa Sílvio Santos adopted the dual-presenter format, with Gugu hosting segments such as Passa ou Repassa (known for its "Torta na Cara" segment) and Cidade contra Cidade. SBT broadcast the 1988 Seoul Olympics, two years after its 1986 FIFA World Cup coverage.
1990s
TVS was merged into SBT in 1990; the name change was only seen in August on TV station identifications celebrating SBT's ninth year of broadcasts (that year, Silvio Santos sold Record as a national network). 1991 saw the beginning of its newscast Aqui Agora and Serginho Groisman's Programa Livre variety show. In 1992 SBT and Rede Globo jointly broadcast the 1992 Barcelona Olympics nationwide, with an grand advertising campaign for the Brazilian national team. Despite problems, the 90s proved to be a boom for the network.
SBT invested in its own telenovelas, variety programs, news and current affairs and broadcast rights for sporting events (including the Copa Mercosur, Copa do Brasil and Champ Car). It signed host Carlos "Ratinho" Massa in 1998, obtained more Mexican productions and launched game shows (such as Show do Milhão) in 1999. By the end of the decade SBT held second place in the Brazilian ratings, after Globo, strengthed by a brand new television complex, the CDT da Anhanguera, inagurated in 1996.
Ad campaigns
- American and Australian imports
The 1990s were SBT's most fruitful decade for American-style ad campaigns:
- 1987–1990: NBC's second installment of "Come Home to NBC", with "Vem Que é Bom"
- 1986–1991: NBC's first year of "Come Home", with "10 anos com você" (the 10th-anniversary slogan)
- 1990–1991 and 1993–94: CBS's second year of "Get Ready for CBS" with "Se liga no SBT". On January 20, 1991, the Australian Network Ten launched "That's Entertainment" to coincide with a logo change, using in-house music and similar graphics
- 1989–1992 and 1995: ABC's first year of "America's Watching ABC" became "Fique ligado no SBT". In 1992 Ten launched "This Is It" with its promo based on the music from "America's Watching", in a different key with different instrumentation and vocals.
- Domestic campaigns
- In 1992, the one-minute spot "Aqui Tem" was launched for network-wide use. The promo featured an in-house soundtrack and graphic elements from NBC's 1991 campaign, "The Place to Be".
- In August 1996 SBT launched a new logo (replacing its multicoloured stripes with solid colours) and relaunched "QPAA" with a new slogan, "Tudo Pra Você", for its 15th anniversary.
- In 1998 the network released "A cara do Brasil", with new graphics and soundtrack.
- In 1999 the network produced "Na nossa frente, so você", with new graphics and music. The 64-second promo was used on-air for the first time in 2000; the slogan was used until 2004.
2000s
SBT began the decade investing in movies, broadcasting a package of Disney (now affiliated with Rede Globo) and Time Warner productions (the latter promoted in a one-hour network block). In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother, marked the first time SBT led the Sunday-night ratings. Since 2003, with the ratings advances of Rede Record and Bandeirantes, SBT's ratings have declined. Two events that year marked the beginning of its problems:
- Early in the year Silvio Santos gave an interview with the TV-gossip magazine Contigo!, in which he stated that he was ill and had sold SBT. Later, he claimed that this was intended as a joke.
- The "Gugu-PCC scandal": On September 7 Domingo Legal aired an interview with alleged members of the criminal group PCC, threatening the deputy mayor of São Paulo and the hosts of police reality programs on the compteting TV Record and Rede TV! networks. Later, it was discovered that this was a hoax; the program was suspended for a week, its audience never recovered and Gugu Liberato (its host, once seen as Santos' successor) never regained his credibility.
Since then SBT has aired the successful Rebelde (with its seven-year-old host, Maisa, who became popular); however, one problem has been program changes without warning (even to hosts), confusing the audience. In 2006, SBT celebrated its 25th anniversary in a deepening crisis.
SBT is the second-largest network in the country, vying for leadership with Rede Record. The CDT da Anhanguera is the second-largest television-production center in Brazil, behind Projac (owned by Rede Globo). Over 5,000 employees work around the clock at SBT's 110 TV stations. In 2008 the network lost second place in the ratings to Record, but tied for second place the following year. In 2009, Liberato moved to Record after more than 20 years with SBT; at the same time, SBT signed presenters Roberto Justus and Eliana from Record. It also appeared on SKY Brasil, the last of the five major Brazilian networks to do so.
Recent programs include What's Your Talent, a local combination of Britain's Got Talent and Show de Calouros (created and hosted by Silvio Santos during the 1970s); a Brazilian version of 1 vs. 100; an annual telethon, which raised R$19 million in 2009; Kyle XY; the reality show Solitary; Smallville, Grey's Anatomy and De Frente with Gabi, a talk show featuring journalist Marilia Gabriela.
TV Alagoas left the network in September 2009 and to broadcast religious programs, and SBT executive director William Stoliar sued to ensure the network's availability there. It returned to SBT on June 1, 2010, due to viewer pressure and late rent payments by religious programs.
American influence
SBT has been influenced by television in the United States in the following ways:
- Logo
The network logo was inspired by the ABC circle logo. In 1996, SBT added full colour to the logo to celebrate the network's 15th anniversary. The first network logo (in 1981) was similar to ABC's, with a golden ring (inherited from TVS 11 Rio) and "SBT" in small gold letters and the same typeface used in ABC's logo. It changed in 1988 when the network adopted a new logo, similar to ABC's 1988 logo ("Something's Happening on ABC"): a circle with slanted multi-coloured strips and the network name in white letters (similar to the TVS 4 logo).
- Promos
From the late 1980s to the mid-1990s, the slogans Liderança absoluto do segundo lugar (from the network's launch until 1987), Quem Procura Acha Aqui (three versions: 1987, 1988 and 1989), Vem Que é Bom (1991) Se Liga no SBT (1993) and Fique ligado no SBT (1995) were nearly identical to NBC's slogans "Let's All Be There" (two versions, 1983–84 and 1984–86) and "Come Home to NBC" (1987); CBS's "Get Ready for CBS" (1990); and ABC's "Still the One" (1977–79) and America's Watching ABC (1989–90).
- Game shows
The sets of the Brazilian versions of American game shows Si o No, Siempre o Bad, Double Dare and Deal or No Deal bear a close resemblance to their American counterparts; some of the shows were licensed.
- News
In August 1997, SBT formed a partnership with CBS Telenotícias to provide news resources to Jornal do SBT. The flagship nightly news program SBT 24 Horas used opening sequences similar to GMA Network's 24 Oras in 2005 and Telecinco's Notícias Telecinco in 2006.
- Movies
During the early 2000s, SBT signed long-term contracts with Warner Brothers, MGM, Paramount, Televisa, Endemol, and FremantleMedia to air some of the best-known movies of the 20th and 21st centuries.
SBT staff
- Hosts
- Silvio Santos
- André Vasco
- Arlindo Grund
- Arnaldo Saccomani
- Beto Marden
- Boris Feldman
- Carlos Alberto de Nóbrega
- Carlos Miranda
- Celso Portiolli
- Christina Rocha
- Cris Poli
- Cyz Zamorano
- David Brazil
- Diogo Lafiandre
- Eliana
- Emilio Camanzi
- Helen Ganzarolli
- Isabella Fiorentino
- Lígia Mendes
- Luís Ricardo
- Lusca Pacheco
- Maísa Silva
- Marcos Conceição
- Marília Gabriela
- Michelle Cavalcanti
- Mônica Veloso
- Nelson Nakamura
- Patrícia Salvador
- Priscilla Alcântara
- Ratinho
- Richard Rasmussen
- Ruy Varella
- Thomas Roth
- Yudi Tamashiro
- Zé Américo
- Raul Gil
- Reporters
- Analice Nicolau
- Carlos Nascimento
- César Filho
- Cynthia Benini
- Goulart de Andrade
- Guilherme Arruda
- Hermano Henning
- Joyce Ribeiro
- Karyn Bravo
- Luiz Bacci
- Patrícia Vasconcellos
- Roberta Peporine
- Roberto Cabrini
- Rodolpho Gamberini
- Artists
- Alexandre Porpetone
- Ana Carolina Lima
- Andréa de Nóbrega
- Bananinha
- Bruno Gradim
- Buiú
- Carla Marins
- Carlinhos Aguiar
- Clarisse Abujamra
- Cláudio Lins
- Clayton Silva
- Daniel Uemura
- Durão
- Edu Martins
- Edney Giovenazzi
- Ênio Vivona
- Erom Cordeiro
- Etty Fraser
- Giovane
- Gisele Fraga
- Greta Antoine
- Helena Xavier
- João Acaiabe
- Joana Limaverde
- Jorge Loredo
- Jussara Freire
- Lígia Fagundes
- Lívia Andrade
- Lucélia Santos
- Lucia Alves
- Luciana Vendramini
- Magela
- Maria Cláudia
- Márcia Kaplun
- Maurício Manfrini
- Moacyr Franco
- Mônica Carvalho
- Mila Ribeiro
- Nany People
- Nilton Bicudo
- Oscar Pardini
- Otávio Mendes
- Patrícia de Jesus
- Paulo Pioli
- Rapadura
- Renata Ricci
- Renata Takahashi
- Rêne Loureiro
- René Vanorden
- Roberto Arduim
- Rony Rios
- Rubens Caribé
- Saulo Laranjeira
- Tainá Müller
- Thaís Pacholek
- Toni Garrido
- Tuca Laranjeira
- Velson D'Souza
- Writers
- Anamaria Nunes
- Ecila Pedroso
- Íris Abravanel
- Jacqueline Vargas
- Renata Dias Gomes
- Ronaldo Ciambroni
- Solange Castro Neves
- Tiago Santiago
- Vicente Sesso
- Yoya Wursch
- Miguel Paiva
- Directors
- Aldrin Mazzei (Esquadrão da Moda)
- Ariel Jacobowitz (Hebe)
- Célia Trevisan (Show do Milhão)
- Del Rangel (General Director for Drama)
- Juliana Soares (Bom Dia e Cia and Carrossel Animado)
- Leonor Corrêa (Eliana (SBT))
- Marcos Ramos (Você se Lembra?)
- Marlene Matos (Show da Gente)
- Melissa Ribeiro (Casos de Família)
- Michael Utksin (Teleton and Nada Além da Verdade)
- Ocimar de Castro (Qual é o Seu Talento?) (auditions)
- Paulo Franco (Um Contra Cem)
- Paulo Nicolau National Director for Journalism, SBT News Directorate
- Rafael Belo (Casos de Família)
- Ricardo Mantoanelli (Qual é o Seu Talento?)
- Ricardo Perez (Super Nanny and 10 Anos Mais Jovem)
- Roberto Manzoni (Domingo Legal)
- Silvia Abravanel (Sábado Animado and Domingo Animado)
- Walter Scaramuzzi (Programa do Ratinho and Teleton)
Dramas
- Pensão da Inocência (1982)
- Destino (1982)
- A Força do Amor (1982)
- A Leoa (1982)
- Conflito (1982–1983)
- Sombras do Passado 1983
- Acorrentada (1983)
- A Ponte do Amor (1983)
- A Justiça de Deus (1983)
- Pecado de Amor (1983)
- Razão de Viver (1983)
- Anjo Maldito (1983)
- Vida Roubada (1983–1984)
- Meus Filhos, Minha Vida (1984–1985)
- Jerônimo (1984–1985)
- Joana (1984–1985)
- Jogo do Amor (1985)
- Uma Esperança no Ar (1985–1986)
- Cortina de Vidro (1989–1990)
- Brasileiras e Brasileiros (1990–1991)
- Alô, Doçura! (1990–1991)
- Grande Pai (1991–1992)
- A Justiça dos Homens (1993)
- Éramos Seis (1994)
- As Pupilas do Senhor Reitor (1994–1995)
- Sangue do Meu Sangue (1995–1996)
- Razão de Viver (1996)
- Colégio Brasil (1996)
- Antônio Alves, Taxista (1996)
- Brava Gente (1996–1997)
- Dona Anja (1996–1997)
- Os Ossos do Barão (1997)
- Chiquititas Brasil (1997–2001)
- Fascinação (1998)
- Teleteatro (1998–1999)
- Pérola Negra (1998–1999)
- Ô… Coitado! (1999–2000)
- O Direito de Nascer (2001)
- Pícara Sonhadora (2001)
- Amor e Ódio (2001–2002)
- Marisol (2002)
- Pequena Travessa (2002–2003)
- Jamais te Esquecerei (2003)
- Canavial de Paixões (2003–2004)
- Meu Cunhado (2004)
- Seus Olhos (2004)
- Esmeralda (2004–2005)
- Os Ricos Também Choram (2005)
- Cristal (2006)
- Maria Esperança (2007)
- Amigas e Rivais (2007–2008)
- Caméra Café (2007–2008)
- Revelação (2008–2009)
- Vendese um Véu de Noiva (2009)
- Uma Rosa com Amor (2010)
- Amor e Revolução (2011)
Programming
SBT is known in Brazil for showing Mexican soap operas and comedy shows such as El Chavo (Chaves) and El Chapulín Colorado (Chapolin), produced by Mexican broadcasting network Televisa. SBT also shows American movies, cartoons, and series, primarily produced by the Time Warner group. It produces several game shows, with some of them broadcast Sundays on the Programa Sílvio Santos.
Stations
Throughout Brazil SBT has over 110 television stations; 10 are directly-owned, and the rest are affiliates.
References
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