Shufersal (Hebrew: שופרסל), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest supermarket chain in Israel, with a 20% market share (as of 2018).[2] The company, which was established in 1958, was the first to implement the American supermarket model in Israel[3]
 | |
 | |
| Company type | Public company |
|---|---|
| TASE: SAE | |
| Industry | Retailing |
| Founded | 1958 |
| Headquarters | , |
Number of locations | 378[1] |
Key people | Ori Watermann (CEO) |
| Revenue |  ₪ 13.36 billion (2019)[1] |
| ₪ 521 million (2019)[1] | |
| ₪ 268 million (2019)[1] | |
| Owner | Public Company |
Number of employees | 17,000[1] |
| Website | www |
As of October 2021, Shufersal had 301 stores in total, and 90 branches of Be Drugstores Ltd. The company employs 17,000 employees.[4][5] It also engages in commercial real estate.
Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-125 Index.
History edit
Shufersal was founded in 1958 by a group of grocers from Detroit, Michigan. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".
In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.[6]
In 2009 it launched a subsidiary, Yesh, targeting the Haredi market.[7] Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women[8][9] In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.[4]
On March 5 2023, Shufersal entered a partnership with the Dutch-French multinational retailer Spar to open at least 10 SPAR stores in Israel over the next 3 years as well as a monopoly on selling Spar-branded products in Israel.
Shufersal label edit
Shufersals sells more than 1,300 store brand products in its stores.[10] In 2011, the company had 59 supermarket branches in Jerusalem.[11]
Services edit
Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. [6]
See also edit
References edit
- ^ a b c d e "Shufersal Ltd – Financial Statements As at December 31, 2019" (PDF).
- ^ מוזס, שני (2019-07-28). "משופרסל עד חצי חינם: מי מותג המזון והפארם החזק בישראל?". Globes. Retrieved 2022-07-23.
- ^ "פתיחת סניף שופרסל ראשון ברחוב בן-יהודה בתל-אביב". ארכיון הסרטים הישראלי - סינמטק ירושלים (in Hebrew). Retrieved 2022-07-23.
- ^ a b Israel's Super-Sol faces antitrust action Yahoo News, June 1, 2009
- ^ אילנית חיות (December 21, 2009). נילסן: עלייה זעומה של 0.2% בסל הקניות במשק בנובמבר. Globes (in Hebrew). Retrieved December 24, 2009.
- ^ a b "Supersol-Purchase". www1.shufersal.co.il.
- ^ Bless the Sabbath, enjoins Super-Sol archived copy Haaretz, May 12, 2009
- ^ Jerusalem Post Author: SHARON WROBEL Date: August 13, 2008 Start Page: 17 Section: Economics
- ^ New supermarket chain targets haredim Sharon Wrobel
- ^ "Supersol-Purchase". www1.shufersal.co.il.
- ^ Consumers in the sticks are paying through the nose Archived 2011-12-19 at the Wayback Machine
Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"
External links edit
