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Seth W. Godin, who sometimes uses the alias "F.X. Nine," is an American author and a former dot com business executive.[1][2][3]
Seth Godin | |
|---|---|
 Godin in 2009 | |
| Alma mater | Stanford University Tufts University |
| Occupation(s) | Author, entrepreneur |
| Spouse | Helene Aronson |
| Website | sethgodin |
Background edit
In 1977, Godin worked at a bagel factory that produced everything bagels.[4] After leaving Spinnaker in 1986, he used $20,000 in savings to establish Seth Godin Productions, which primarily operated as a book packaging business. He operated this venture out of a studio apartment in New York City.[5] He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension[6]). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[7]
Business ventures edit
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[5][8] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[9][10] and became Yahoo's vice president of direct marketing.[11]
In March 2006, Godin launched Squidoo.[12] By July 2008, Squidoo had become one of the 500 most visited sites in the world.[13] However, by 2014, it was no longer considered financially viable and was sold to HubPages.[14]
Writing edit
Godin is the author of many books. Free Prize Inside was a Forbes Business Book of the Year in 2004,[15] while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[16] The Dip was a Business Week and New York Times bestseller;[17][18] Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[19]
In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book "The Icarus Deception".[1]
Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018.[20]
Blog edit
Seth Godin's blog was named by Time among its 25 best blogs of 2009.[21]
Personal life edit
Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.[22]
Bibliography edit
- Tufts Student Resources (1993). Seth Godin (ed.). Quick Lit: Plots, themes, characters, and sample essays for the most assigned books in English and literature courses. New York: HarperCollins. ISBN 0-06-461041-1.
- The Video Renter's Bible: 55 Lists that Make it Easy to Rent a Great Movie. New York: W.W. Norton & Company Inc. 1993. ISBN 0-393-31081-7.
- The Smiley Dictionary. Berkeley: Peachpit Press. 1993. ISBN 1-56609-008-3.
- Email Addresses of the Rich & Famous. Pearson Education. 1994. ISBN 9780201408935.
- Point & Click Internet: Get Online in less than an Hour!. Berkley: Peachpit Press. 1994. ISBN 1-56609-161-6.
- Point & Click Investor: Get Online and make the most of your Investments. Dearborn Financial Publishing, Inc. 1996. ISBN 0-7931-2344-5.
- eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. 1995. ISBN 0-399-51904-1.
- The Encyclopedia of Fictional People: The Most Important Characters of the 20th Century. New York: Berkley Pub. Group. 1996. ISBN 1-57297-073-1.
- You've Got Pictures!: AOL's Guide to Digital Imaging. America Online, Inc. 1998. ISBN 1-891556-51-7.
- If You're Clueless about Mutual Funds and Want to Know More. Dearborn Financial Publishing, Inc. 1997. ISBN 0-7931-2554-5.
- If You're Clueless about Insurance and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2718-1.
- If You're Clueless about Selling and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-793-12989-3.
- If You're Clueless about Financial Planning and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2988-5.
- If You're Clueless about Saving Money and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2556-1.
- Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster. 1999. ISBN 0-684-85636-0.
- Unleashing the Ideavirus. New York: Hyperion. 2001. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
- The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. 2002. ISBN 0-7432-2790-5.
- Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. 2002. ISBN 0-7432-2571-6.
- Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. 2003. ISBN 1-59184-021-X.
- Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. 2004. ISBN 1-59184-041-4.
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. 2005. ISBN 1-59184-100-3.
- Godin, Seth, ed. (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. New York: Portfolio. ISBN 1-59184-103-8.
- Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio. 2006. ISBN 1-59184-126-7.
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick). New York: Portfolio. 2007. ISBN 978-1-59184-166-1.
- Meatball Sundae: Is Your Marketing out of Sync?. New York: Portfolio. 2008. ISBN 978-1-59184-174-6.
- Tribes: We Need You to Lead Us. Portfolio. 2008. ISBN 978-1-59184-233-0.
- Linchpin: Are You Indispensable?. Portfolio. 2010. ISBN 978-1-59184-316-0.
- Poke the Box. Portfolio. 2011. ISBN 978-1-936719-00-6.
- We Are All Weird. The Domino Project. 2011. ISBN 978-1-936719-22-8.
- The Icarus Deception: How High Will You Fly?. Portfolio. 2012. ISBN 978-0-6709-2292-5.
- V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio. 2012. ISBN 978-1591846109.
- Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio. 2013. ISBN 978-15918-4609-3.
- What To Do When It's Your Turn (and it's always your turn). Seth Godin. 2014. ISBN 978-19367-1931-0.
- This Is Marketing: You Can't Be Seen Until You Learn To See. Seth Godin. 2018. ISBN 978-0-525-54083-0.
- The Practice: Shipping Creative Work. Portfolio. 2020. ISBN 978-0-593-32897-2.
- The Song of Significance: A New Manifesto for Teams. 2023. ISBN 978-0593715543.
References edit
- ^ a b Trachtenberg, Jeffrey (June 24, 2012). "Giving Book Readers a Say". Wall Street Journal. Retrieved 18 July 2017.
- ^ Walker, Rob (November 14, 2014). "Self-Promotion, but With Self-Respect". New York Times. Retrieved 18 July 2017.
- ^ Adams, Bryan (April 28, 2016). "The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)". Inc. Retrieved 18 July 2017.
- ^ https://seths.blog/2008/03/apparently-i-in/
- ^ a b Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Archived from the original on March 4, 2000. Retrieved December 20, 2014.
- ^ Yee, Bernard (September 1996). "Joyriding: Play Games on the Internet and Win Big Prizes". Next Generation. No. 21. Imagine Media. p. 27.
- ^ Taylor, William C. (March 31, 1998). "Permission Marketing". Fast Company. Retrieved October 8, 2017.
- ^ Yahoo! to Acquire Yoyodyne, Earthweb News, October 12, 1998, archived from the original on 2005-02-14
- ^ Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Retrieved 19 December 2013.
- ^ Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
- ^ "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014.
- ^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
- ^ Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
- ^ "Seth Godin's Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014.
- ^ "Forbes.com Business Book of the Year". Forbes. Retrieved 2014-01-20."
- ^ Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly. Retrieved 2014-01-20."...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
- ^ Business Week Bestseller List: October 8th, 2007
- ^ New York Times Bestseller List: June 8th 2007
- ^ Feloni, Richard (November 13, 2015). "20 of the best books by the most influential thinkers in business". Business Week. Retrieved October 8, 2017.
- ^ Richards, Katie (2 April 2018). "Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame". Adweek.com. Retrieved 4 June 2018.
- ^ "Seth Godin's Blog". Time. Retrieved October 8, 2017.
- ^ Seth Godin on Stepping Up and Making it Happen
External links edit
